Direct expenditure effects of the Rainforest World Music Festival 2009 in Santubong, Sarawak
An economic impact analysis of a tourism activity could indicate the losses in benefits to the area if the activity were not to take place in the area. The potential losses are equated to the total amount of associated expenditures of visitors spending in the area. An ex post assessment is carrie...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30734/1/Direct%20expenditure%20effects%20of%20the%20Rainforest%20World%20Music%20Festival%202009%20in%20Santubong.pdf |
| _version_ | 1796971800595267584 |
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| author | Shuib, Ahmad Edman, Salbiah Yaakub, Fazlina |
| author_facet | Shuib, Ahmad Edman, Salbiah Yaakub, Fazlina |
| author_sort | Shuib, Ahmad |
| collection | UPM |
| description | An economic impact analysis of a tourism activity could indicate the losses in benefits to
the area if the activity were not to take place in the area. The potential losses are equated
to the total amount of associated expenditures of visitors spending in the area. An ex post
assessment is carried out to measure the impacts of visitors expenditure in a tourism activity,
the 3-day Rain Forest World Music Festival 2009 (RFWMF2009) in Santubong, Sarawak.
On site data on all associated expenditures spent in the area during the festival were collected
from a sample of the visitors. The results show that 34%, 18% and 48 % of the visitors have
participated in 1, 2 and 3 days in the festival, respectively. The average total expenditure of per
participant is about RM334 per day. A simplified Money Generation Model (MGM) is used to
derive the direct economic benefits of the RFWMF2009. The festival has created RM7.4 mil
in total sales, 117 new jobs and RM3.3 mil in income to the region. The local authority has
received RM0.69 mil in total tax revenue. The impacts are estimates of losses that would have
resulted if the festival has not taken place. |
| first_indexed | 2024-03-06T08:18:27Z |
| format | Article |
| id | upm.eprints-30734 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:18:27Z |
| publishDate | 2013 |
| publisher | Universiti Malaysia Sarawak |
| record_format | dspace |
| spelling | upm.eprints-307342016-02-03T03:08:38Z http://psasir.upm.edu.my/id/eprint/30734/ Direct expenditure effects of the Rainforest World Music Festival 2009 in Santubong, Sarawak Shuib, Ahmad Edman, Salbiah Yaakub, Fazlina An economic impact analysis of a tourism activity could indicate the losses in benefits to the area if the activity were not to take place in the area. The potential losses are equated to the total amount of associated expenditures of visitors spending in the area. An ex post assessment is carried out to measure the impacts of visitors expenditure in a tourism activity, the 3-day Rain Forest World Music Festival 2009 (RFWMF2009) in Santubong, Sarawak. On site data on all associated expenditures spent in the area during the festival were collected from a sample of the visitors. The results show that 34%, 18% and 48 % of the visitors have participated in 1, 2 and 3 days in the festival, respectively. The average total expenditure of per participant is about RM334 per day. A simplified Money Generation Model (MGM) is used to derive the direct economic benefits of the RFWMF2009. The festival has created RM7.4 mil in total sales, 117 new jobs and RM3.3 mil in income to the region. The local authority has received RM0.69 mil in total tax revenue. The impacts are estimates of losses that would have resulted if the festival has not taken place. Universiti Malaysia Sarawak 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/30734/1/Direct%20expenditure%20effects%20of%20the%20Rainforest%20World%20Music%20Festival%202009%20in%20Santubong.pdf Shuib, Ahmad and Edman, Salbiah and Yaakub, Fazlina (2013) Direct expenditure effects of the Rainforest World Music Festival 2009 in Santubong, Sarawak. International Journal of Business and Society, 14 (2). pp. 287-298. ISSN 1511-6670 http://www.ijbs.unimas.my/most-popular/item/216-direct-expenditure-effects-of-the-rainforest-world-music-festival-2009-in-santubong-sarawak.html |
| spellingShingle | Shuib, Ahmad Edman, Salbiah Yaakub, Fazlina Direct expenditure effects of the Rainforest World Music Festival 2009 in Santubong, Sarawak |
| title | Direct expenditure effects of the Rainforest World Music Festival 2009 in Santubong, Sarawak
|
| title_full | Direct expenditure effects of the Rainforest World Music Festival 2009 in Santubong, Sarawak
|
| title_fullStr | Direct expenditure effects of the Rainforest World Music Festival 2009 in Santubong, Sarawak
|
| title_full_unstemmed | Direct expenditure effects of the Rainforest World Music Festival 2009 in Santubong, Sarawak
|
| title_short | Direct expenditure effects of the Rainforest World Music Festival 2009 in Santubong, Sarawak
|
| title_sort | direct expenditure effects of the rainforest world music festival 2009 in santubong sarawak |
| url | http://psasir.upm.edu.my/id/eprint/30734/1/Direct%20expenditure%20effects%20of%20the%20Rainforest%20World%20Music%20Festival%202009%20in%20Santubong.pdf |
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