Influence of behavioral factors on mobile phone usage among fishermen: the case of Pangkor Island fishermen

The swift evolution of mobile phone technology has benefited various groups within communities. Fishermen, as one of the important groups, particularly in terms of their role in ensuring the nation’s food security, rely on mobile phones to conduct their fishing routines. While there is an abundance...

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Main Authors: Ramli, Siti Aisyah, Omar, Siti Zobidah, Bolong, Jusang, Alby, Jeffrey Lawrence D'Silva, Mohamed Shaffril, Hayrol Azril
Format: Article
Language:English
Published: Canadian Center of Science and Education 2013
Online Access:http://psasir.upm.edu.my/id/eprint/30760/1/30760.pdf
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author Ramli, Siti Aisyah
Omar, Siti Zobidah
Bolong, Jusang
Alby, Jeffrey Lawrence D'Silva
Mohamed Shaffril, Hayrol Azril
author_facet Ramli, Siti Aisyah
Omar, Siti Zobidah
Bolong, Jusang
Alby, Jeffrey Lawrence D'Silva
Mohamed Shaffril, Hayrol Azril
author_sort Ramli, Siti Aisyah
collection UPM
description The swift evolution of mobile phone technology has benefited various groups within communities. Fishermen, as one of the important groups, particularly in terms of their role in ensuring the nation’s food security, rely on mobile phones to conduct their fishing routines. While there is an abundance of studies that explore factors influencing mobile phone usage in various groups of communities, less interest has been placed on mobile phone usage among fishermen. This has driven the current study to its focal objective, which is to determine the behavioral factors that influence the usage of mobile phones among fishermen. This study is quantitative, and surveys a total of 250 registered fishermen from Pangkor Island – one of the main fishing areas in Perak. The results demonstrate that most of the fishermen use mobile phones for safety and communication purposes. In addition, due to a number of problems, fishermen are found to use advanced mobile phone applications such as 3G, Internet and GPS at a minimal level. Further analysis confirms that four behavioral factors, namely performance expectancy, effort expectancy, behavioral intention and social influence, have positive and significant correlations with mobile phone usage.
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spelling upm.eprints-307602016-03-31T03:13:04Z http://psasir.upm.edu.my/id/eprint/30760/ Influence of behavioral factors on mobile phone usage among fishermen: the case of Pangkor Island fishermen Ramli, Siti Aisyah Omar, Siti Zobidah Bolong, Jusang Alby, Jeffrey Lawrence D'Silva Mohamed Shaffril, Hayrol Azril The swift evolution of mobile phone technology has benefited various groups within communities. Fishermen, as one of the important groups, particularly in terms of their role in ensuring the nation’s food security, rely on mobile phones to conduct their fishing routines. While there is an abundance of studies that explore factors influencing mobile phone usage in various groups of communities, less interest has been placed on mobile phone usage among fishermen. This has driven the current study to its focal objective, which is to determine the behavioral factors that influence the usage of mobile phones among fishermen. This study is quantitative, and surveys a total of 250 registered fishermen from Pangkor Island – one of the main fishing areas in Perak. The results demonstrate that most of the fishermen use mobile phones for safety and communication purposes. In addition, due to a number of problems, fishermen are found to use advanced mobile phone applications such as 3G, Internet and GPS at a minimal level. Further analysis confirms that four behavioral factors, namely performance expectancy, effort expectancy, behavioral intention and social influence, have positive and significant correlations with mobile phone usage. Canadian Center of Science and Education 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/30760/1/30760.pdf Ramli, Siti Aisyah and Omar, Siti Zobidah and Bolong, Jusang and Alby, Jeffrey Lawrence D'Silva and Mohamed Shaffril, Hayrol Azril (2013) Influence of behavioral factors on mobile phone usage among fishermen: the case of Pangkor Island fishermen. Asian Social Science, 9 (5). pp. 162-170. ISSN 1911-2017; ESSN: 1911-2025 http://www.ccsenet.org/journal/index.php/ass/article/view/26975 10.5539/ass.v9n5p162
spellingShingle Ramli, Siti Aisyah
Omar, Siti Zobidah
Bolong, Jusang
Alby, Jeffrey Lawrence D'Silva
Mohamed Shaffril, Hayrol Azril
Influence of behavioral factors on mobile phone usage among fishermen: the case of Pangkor Island fishermen
title Influence of behavioral factors on mobile phone usage among fishermen: the case of Pangkor Island fishermen
title_full Influence of behavioral factors on mobile phone usage among fishermen: the case of Pangkor Island fishermen
title_fullStr Influence of behavioral factors on mobile phone usage among fishermen: the case of Pangkor Island fishermen
title_full_unstemmed Influence of behavioral factors on mobile phone usage among fishermen: the case of Pangkor Island fishermen
title_short Influence of behavioral factors on mobile phone usage among fishermen: the case of Pangkor Island fishermen
title_sort influence of behavioral factors on mobile phone usage among fishermen the case of pangkor island fishermen
url http://psasir.upm.edu.my/id/eprint/30760/1/30760.pdf
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