What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles

An upcoming trend that has caught the attention of marketers and consumers alike is the recent debut of retailers that projected itself as an Islamic retailer. This paper provides a critical overview of the existing scholarship on the influence of Islam specifically towards consumer retail store s...

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Main Authors: Abu Bakar, Abdul Rahim, Hussin, Siti Rahayu
Format: Article
Language:English
Published: Access Press UK 2013
Online Access:http://psasir.upm.edu.my/id/eprint/30864/1/What%20constitutes%20an%20Islamic%20retailer.pdf
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author Abu Bakar, Abdul Rahim
Hussin, Siti Rahayu
author_facet Abu Bakar, Abdul Rahim
Hussin, Siti Rahayu
author_sort Abu Bakar, Abdul Rahim
collection UPM
description An upcoming trend that has caught the attention of marketers and consumers alike is the recent debut of retailers that projected itself as an Islamic retailer. This paper provides a critical overview of the existing scholarship on the influence of Islam specifically towards consumer retail store selection. This paper outlined the general store attributes of an Islamic retailer based on the synthesis of past literatures. As the store image or “store personality” is determined as one of the factors of store choice, which is largely based on the store attributes, it is pertinent for retailers to project the “appropriate” Islamic store image in the minds of consumers.
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spelling upm.eprints-308642015-09-21T04:19:58Z http://psasir.upm.edu.my/id/eprint/30864/ What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles Abu Bakar, Abdul Rahim Hussin, Siti Rahayu An upcoming trend that has caught the attention of marketers and consumers alike is the recent debut of retailers that projected itself as an Islamic retailer. This paper provides a critical overview of the existing scholarship on the influence of Islam specifically towards consumer retail store selection. This paper outlined the general store attributes of an Islamic retailer based on the synthesis of past literatures. As the store image or “store personality” is determined as one of the factors of store choice, which is largely based on the store attributes, it is pertinent for retailers to project the “appropriate” Islamic store image in the minds of consumers. Access Press UK 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/30864/1/What%20constitutes%20an%20Islamic%20retailer.pdf Abu Bakar, Abdul Rahim and Hussin, Siti Rahayu (2013) What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles. International Journal of Sales, Retailing and Marketing, 2 (1). pp. 74-84. ISSN 2045-810X http://www.ijsrm.com/ijsrm/Current_&_Past_Issues_files/IJSRM2-1.pdf
spellingShingle Abu Bakar, Abdul Rahim
Hussin, Siti Rahayu
What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles
title What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles
title_full What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles
title_fullStr What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles
title_full_unstemmed What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles
title_short What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles
title_sort what constitutes an islamic retailer islamic store attributes from the prespectives of islamic marketing principles
url http://psasir.upm.edu.my/id/eprint/30864/1/What%20constitutes%20an%20Islamic%20retailer.pdf
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