Looking beyond trade mark as an asset.
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Published: |
Universiti Putra Malaysia Press
2013
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| _version_ | 1825947850027040768 |
|---|---|
| author | Noordin, Norrezan Mohamad Ishan, Zahira |
| author2 | Awang, Khairil Wahidin |
| author_facet | Awang, Khairil Wahidin Noordin, Norrezan Mohamad Ishan, Zahira |
| author_sort | Noordin, Norrezan |
| collection | UPM |
| first_indexed | 2024-03-06T08:19:44Z |
| format | Book Section |
| id | upm.eprints-31154 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T08:19:44Z |
| publishDate | 2013 |
| publisher | Universiti Putra Malaysia Press |
| record_format | dspace |
| spelling | upm.eprints-311542014-07-21T05:37:08Z http://psasir.upm.edu.my/id/eprint/31154/ Looking beyond trade mark as an asset. Noordin, Norrezan Mohamad Ishan, Zahira Universiti Putra Malaysia Press Awang, Khairil Wahidin Mustapha, Mazlina Abd Razak, Adilah Jantan, Amer Hamzah 2013 Book Section PeerReviewed Noordin, Norrezan and Mohamad Ishan, Zahira (2013) Looking beyond trade mark as an asset. In: Uncovering the Truths: A Selection of Qualitative Oriented Readings. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 145-160. ISBN 9789673443635 |
| spellingShingle | Noordin, Norrezan Mohamad Ishan, Zahira Looking beyond trade mark as an asset. |
| title | Looking beyond trade mark as an asset. |
| title_full | Looking beyond trade mark as an asset. |
| title_fullStr | Looking beyond trade mark as an asset. |
| title_full_unstemmed | Looking beyond trade mark as an asset. |
| title_short | Looking beyond trade mark as an asset. |
| title_sort | looking beyond trade mark as an asset |
| work_keys_str_mv | AT noordinnorrezan lookingbeyondtrademarkasanasset AT mohamadishanzahira lookingbeyondtrademarkasanasset |