Marketing in Venus : perspectives from the heart
Marketing in Venus: Perspectives from the Heart is a book on Marketing with the emotional attachment. It emphasizes the importance of passion in marketing your products and services. We believe that using the 4Ps alone is not sufficient to be successful in what we want to do in this Earth that has...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/32412/1/Marketing%20in%20venus.pdf |