The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions
The objective of this study is to examine the influence of destination attributes, memorable tourism experience and revisit intentions in Mulu National Park, Malaysia. A convenient sampling technique was used to select the sample. A total of 349 questionnaires were distributed to tourists at Mulu Na...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34242/1/The%20role%20of%20destination%20attributes%20and%20memorable%20tourism%20experience%20in%20understanding%20tourist%20revisit%20intentions.pdf |
| _version_ | 1796972465288642560 |
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| author | Mahdzar, Mazlina Shuib, Ahmad Ramachandran, Sridar Mohammad Afandi, Syamsul Herman |
| author_facet | Mahdzar, Mazlina Shuib, Ahmad Ramachandran, Sridar Mohammad Afandi, Syamsul Herman |
| author_sort | Mahdzar, Mazlina |
| collection | UPM |
| description | The objective of this study is to examine the influence of destination attributes, memorable tourism experience and revisit intentions in Mulu National Park, Malaysia. A convenient sampling technique was used to select the sample. A total of 349 questionnaires were distributed to tourists at Mulu National Airport and were returned. The result from the finding suggests that tourists who have higher perceptions of the destination attributes of Mulu National Park are more likely to have positive memorable tourism experience, increasing behavioural intentions to revisit. Therefore, national parks need to pay attention to provide customers with unique experiences in order to elicit positive memorable tourism experience and ensure their relationship with customer through repeat visitation. |
| first_indexed | 2024-03-06T08:28:25Z |
| format | Article |
| id | upm.eprints-34242 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:28:25Z |
| publishDate | 2015 |
| publisher | IDOSI Publications |
| record_format | dspace |
| spelling | upm.eprints-342422016-09-15T05:03:09Z http://psasir.upm.edu.my/id/eprint/34242/ The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions Mahdzar, Mazlina Shuib, Ahmad Ramachandran, Sridar Mohammad Afandi, Syamsul Herman The objective of this study is to examine the influence of destination attributes, memorable tourism experience and revisit intentions in Mulu National Park, Malaysia. A convenient sampling technique was used to select the sample. A total of 349 questionnaires were distributed to tourists at Mulu National Airport and were returned. The result from the finding suggests that tourists who have higher perceptions of the destination attributes of Mulu National Park are more likely to have positive memorable tourism experience, increasing behavioural intentions to revisit. Therefore, national parks need to pay attention to provide customers with unique experiences in order to elicit positive memorable tourism experience and ensure their relationship with customer through repeat visitation. IDOSI Publications 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34242/1/The%20role%20of%20destination%20attributes%20and%20memorable%20tourism%20experience%20in%20understanding%20tourist%20revisit%20intentions.pdf Mahdzar, Mazlina and Shuib, Ahmad and Ramachandran, Sridar and Mohammad Afandi, Syamsul Herman (2015) The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions. American-Eurasian Journal of Agricultural & Environmental Sciences, 15. pp. 32-39. ISSN 1818-6769; ESSN: 1990-4053 http://www.idosi.org/aejaes/aejaes15(tesms)15.htm 10.5829/idosi.aejaes.2015.15.s.205 |
| spellingShingle | Mahdzar, Mazlina Shuib, Ahmad Ramachandran, Sridar Mohammad Afandi, Syamsul Herman The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions |
| title | The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions |
| title_full | The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions |
| title_fullStr | The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions |
| title_full_unstemmed | The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions |
| title_short | The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions |
| title_sort | role of destination attributes and memorable tourism experience in understanding tourist revisit intentions |
| url | http://psasir.upm.edu.my/id/eprint/34242/1/The%20role%20of%20destination%20attributes%20and%20memorable%20tourism%20experience%20in%20understanding%20tourist%20revisit%20intentions.pdf |
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