The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions
The objective of this study is to examine the influence of destination attributes, memorable tourism experience and revisit intentions in Mulu National Park, Malaysia. A convenient sampling technique was used to select the sample. A total of 349 questionnaires were distributed to tourists at Mulu Na...
Main Authors: | Mahdzar, Mazlina, Shuib, Ahmad, Ramachandran, Sridar, Mohammad Afandi, Syamsul Herman |
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Format: | Article |
Language: | English |
Published: |
IDOSI Publications
2015
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Online Access: | http://psasir.upm.edu.my/id/eprint/34242/1/The%20role%20of%20destination%20attributes%20and%20memorable%20tourism%20experience%20in%20understanding%20tourist%20revisit%20intentions.pdf |
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