Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia
This study aimed to extend the existing research on repatronage behavior of customers in retailing industry. Retailing industry has become one of the sectors contributing a lot to gross domestic products of Malaysia in recent years. This study tries to investigate the relationship between service qu...
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| Format: | Article |
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Asian Network for Scientific Information
2014
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| _version_ | 1825948460315049984 |
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| author | Nezakati, Hossein Ang, Siew Hui Jofreh, Manoochehr |
| author_facet | Nezakati, Hossein Ang, Siew Hui Jofreh, Manoochehr |
| author_sort | Nezakati, Hossein |
| collection | UPM |
| description | This study aimed to extend the existing research on repatronage behavior of customers in retailing industry. Retailing industry has become one of the sectors contributing a lot to gross domestic products of Malaysia in recent years. This study tries to investigate the relationship between service quality and customer satisfaction and identify factors influencing the repatronage behavior of customer. Using Descriptive Analysis, Pearson Correlation, Multiple Regression Analysis, F-test and Reliability Analysis, Statistical Processing SPSS Version 18.0 was applied to analyze the data. Results of the analysis showed that customer satisfaction, perceived value for money and store image are positively and significantly related to repatronage behavior of customers in hypermarket context. Overall, customer satisfaction played a much more significant role in affecting the repatronage intention of the customers. Similarly, service quality was shown as a predictor of customer satisfaction. |
| first_indexed | 2024-03-06T08:29:10Z |
| format | Article |
| id | upm.eprints-34491 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T08:29:10Z |
| publishDate | 2014 |
| publisher | Asian Network for Scientific Information |
| record_format | dspace |
| spelling | upm.eprints-344912015-12-15T06:40:48Z http://psasir.upm.edu.my/id/eprint/34491/ Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia Nezakati, Hossein Ang, Siew Hui Jofreh, Manoochehr This study aimed to extend the existing research on repatronage behavior of customers in retailing industry. Retailing industry has become one of the sectors contributing a lot to gross domestic products of Malaysia in recent years. This study tries to investigate the relationship between service quality and customer satisfaction and identify factors influencing the repatronage behavior of customer. Using Descriptive Analysis, Pearson Correlation, Multiple Regression Analysis, F-test and Reliability Analysis, Statistical Processing SPSS Version 18.0 was applied to analyze the data. Results of the analysis showed that customer satisfaction, perceived value for money and store image are positively and significantly related to repatronage behavior of customers in hypermarket context. Overall, customer satisfaction played a much more significant role in affecting the repatronage intention of the customers. Similarly, service quality was shown as a predictor of customer satisfaction. Asian Network for Scientific Information 2014 Article PeerReviewed Nezakati, Hossein and Ang, Siew Hui and Jofreh, Manoochehr (2014) Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia. Journal of Applied Sciences, 14 (6). pp. 552-564. ISSN 1812-5654; ESSN: 1812-5662 http://www.scialert.net/abstract/?doi=jas.2014.552.564 10.3923/jas.2014.552.564 |
| spellingShingle | Nezakati, Hossein Ang, Siew Hui Jofreh, Manoochehr Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia |
| title | Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia |
| title_full | Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia |
| title_fullStr | Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia |
| title_full_unstemmed | Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia |
| title_short | Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia |
| title_sort | merging repatronage behavior model rbm towards hypermarkets in malaysia |
| work_keys_str_mv | AT nezakatihossein mergingrepatronagebehaviormodelrbmtowardshypermarketsinmalaysia AT angsiewhui mergingrepatronagebehaviormodelrbmtowardshypermarketsinmalaysia AT jofrehmanoochehr mergingrepatronagebehaviormodelrbmtowardshypermarketsinmalaysia |