Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics
The agendas of consumer-centric marketing and remarkable revolution of gender in consumption have prolonged the reformation in marketing module as to entice the repatronage shoppers. The focuses of this study were to examine the repatronage behavioral intention from the personal characteristic persp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34557/1/Moderating%20Effect%20of%20Gender%20in%20Repatronage%20Behavioral%20Intention.pdf |
| _version_ | 1825948473117114368 |
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| author | Wong, Yue Teng Osman, Syuhaily Mat Said, Aini Paim, Laily |
| author_facet | Wong, Yue Teng Osman, Syuhaily Mat Said, Aini Paim, Laily |
| author_sort | Wong, Yue Teng |
| collection | UPM |
| description | The agendas of consumer-centric marketing and remarkable revolution of gender in consumption have prolonged the reformation in marketing module as to entice the repatronage shoppers. The focuses of this study were to examine the repatronage behavioral intention from the personal characteristic perspective and to identify the gender-invariant of the causal relationships. Specifically, this study aimed to investigate the relationships between personal characteristics (need for activity, impulsiveness, shopping confidence, interpersonal influence susceptibility, utilitarian and hedonic shopping orientations) and repatronage behavioral intention as well as to assess the moderation effects of gender on the relationships. Reasoned Action Approach was employed as the theoretical basis of the study. The responses from 569 apparel adult shoppers were used for data analysis. Personal characteristics were found significantly associated with the repatronage behavioral intention. There was a moderation effect of gender ascertained in the identified relationships. The present study discerned some important implications for the marketing practitioners to gain insight into the characteristics of their targeted shoppers as to customize and position their product offerings accordingly. |
| first_indexed | 2024-03-06T08:29:21Z |
| format | Article |
| id | upm.eprints-34557 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:29:21Z |
| publishDate | 2014 |
| publisher | Canadian Center of Science and Education |
| record_format | dspace |
| spelling | upm.eprints-345572015-12-16T01:29:30Z http://psasir.upm.edu.my/id/eprint/34557/ Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics Wong, Yue Teng Osman, Syuhaily Mat Said, Aini Paim, Laily The agendas of consumer-centric marketing and remarkable revolution of gender in consumption have prolonged the reformation in marketing module as to entice the repatronage shoppers. The focuses of this study were to examine the repatronage behavioral intention from the personal characteristic perspective and to identify the gender-invariant of the causal relationships. Specifically, this study aimed to investigate the relationships between personal characteristics (need for activity, impulsiveness, shopping confidence, interpersonal influence susceptibility, utilitarian and hedonic shopping orientations) and repatronage behavioral intention as well as to assess the moderation effects of gender on the relationships. Reasoned Action Approach was employed as the theoretical basis of the study. The responses from 569 apparel adult shoppers were used for data analysis. Personal characteristics were found significantly associated with the repatronage behavioral intention. There was a moderation effect of gender ascertained in the identified relationships. The present study discerned some important implications for the marketing practitioners to gain insight into the characteristics of their targeted shoppers as to customize and position their product offerings accordingly. Canadian Center of Science and Education 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34557/1/Moderating%20Effect%20of%20Gender%20in%20Repatronage%20Behavioral%20Intention.pdf Wong, Yue Teng and Osman, Syuhaily and Mat Said, Aini and Paim, Laily (2014) Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics. Asian Social Science, 10 (1). pp. 106-116. ISSN 1911-2017; ESSN: 1911-2025 http://ccsenet.org/journal/index.php/ass/article/view/33123 10.5539/ass.v10n1p106 |
| spellingShingle | Wong, Yue Teng Osman, Syuhaily Mat Said, Aini Paim, Laily Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics |
| title | Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics |
| title_full | Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics |
| title_fullStr | Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics |
| title_full_unstemmed | Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics |
| title_short | Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics |
| title_sort | moderating effect of gender in repatronage behavioral intention the role of personal characteristics |
| url | http://psasir.upm.edu.my/id/eprint/34557/1/Moderating%20Effect%20of%20Gender%20in%20Repatronage%20Behavioral%20Intention.pdf |
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