Modified TAROT for cross-selling personal financial products
The Top Application characteristics Remainder Offer characteristics Tree (TAROT) was first introduced in 2007. This is a modified Classification and Regression Trees (CART) used to help decide which question(s) to ask potential applicants to customise an offer of a personal financial product so that...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
AIP Publishing LLC
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34567/1/Modified%20TAROT%20for%20cross-selling%20personal%20financial%20products.pdf |
| _version_ | 1825948475082145792 |
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| author | Tee, Ya Mei Lee, Lai Soon Lee, Chew Ging Seow, Hsin Vonn |
| author_facet | Tee, Ya Mei Lee, Lai Soon Lee, Chew Ging Seow, Hsin Vonn |
| author_sort | Tee, Ya Mei |
| collection | UPM |
| description | The Top Application characteristics Remainder Offer characteristics Tree (TAROT) was first introduced in 2007. This is a modified Classification and Regression Trees (CART) used to help decide which question(s) to ask potential applicants to customise an offer of a personal financial product so that it would have a high probability of take up. In this piece of work the authors are presenting, they have further modified the TAROT to cross TAROT, using its properties and modeling steps to deal with the issue of cross-selling. Since the bank already has ready customers, it would be ideal to cross-sell the financial products seeing that one can ask one (or more) further question(s) based on the initial offer to identify and customise another financial product to offer. |
| first_indexed | 2024-03-06T08:29:23Z |
| format | Conference or Workshop Item |
| id | upm.eprints-34567 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:29:23Z |
| publishDate | 2013 |
| publisher | AIP Publishing LLC |
| record_format | dspace |
| spelling | upm.eprints-345672016-09-19T05:07:54Z http://psasir.upm.edu.my/id/eprint/34567/ Modified TAROT for cross-selling personal financial products Tee, Ya Mei Lee, Lai Soon Lee, Chew Ging Seow, Hsin Vonn The Top Application characteristics Remainder Offer characteristics Tree (TAROT) was first introduced in 2007. This is a modified Classification and Regression Trees (CART) used to help decide which question(s) to ask potential applicants to customise an offer of a personal financial product so that it would have a high probability of take up. In this piece of work the authors are presenting, they have further modified the TAROT to cross TAROT, using its properties and modeling steps to deal with the issue of cross-selling. Since the bank already has ready customers, it would be ideal to cross-sell the financial products seeing that one can ask one (or more) further question(s) based on the initial offer to identify and customise another financial product to offer. AIP Publishing LLC 2013 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34567/1/Modified%20TAROT%20for%20cross-selling%20personal%20financial%20products.pdf Tee, Ya Mei and Lee, Lai Soon and Lee, Chew Ging and Seow, Hsin Vonn (2013) Modified TAROT for cross-selling personal financial products. In: Statistics and Operational Research International Conference (SORIC 2013), 3–5 Dec. 2013, Sarawak, Malaysia. (pp. 239-265). 10.1063/1.4894350 |
| spellingShingle | Tee, Ya Mei Lee, Lai Soon Lee, Chew Ging Seow, Hsin Vonn Modified TAROT for cross-selling personal financial products |
| title | Modified TAROT for cross-selling personal financial products |
| title_full | Modified TAROT for cross-selling personal financial products |
| title_fullStr | Modified TAROT for cross-selling personal financial products |
| title_full_unstemmed | Modified TAROT for cross-selling personal financial products |
| title_short | Modified TAROT for cross-selling personal financial products |
| title_sort | modified tarot for cross selling personal financial products |
| url | http://psasir.upm.edu.my/id/eprint/34567/1/Modified%20TAROT%20for%20cross-selling%20personal%20financial%20products.pdf |
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