Social and cultural influences in reception of a development-oriented television programme in a multi-ethnic society
This research sought to understand how a multi-ethnic society interprets a development-oriented television programme. In other words, it dwelt into the reception activities of the people from various cultural backgrounds as they watched such a programme. The integration of the Social Sciences method...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2005
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| Online Access: | http://psasir.upm.edu.my/id/eprint/3518/1/Social_and_Cultural_Influences_in_Reception_of_a_Development-oriented.pdf |