Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women
This study is to investigate if the Malaysian Muslim women considers halal as an important attribute during the purchase of cosmetics. A total of 265 valid questionnaires were used to run to collect data via self-administrative questionnaires. A mall-intercept technique was used to carry out the sur...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zes Rokman Resources
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35349/1/Is%20halal%20a%20priority%20in%20purchasing%20cosmetics%20in%20Malaysia%20among%20Muslim%20Malaysian%20women.pdf |
| _version_ | 1825948629121105920 |
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| author | Kaur, Kamaljeet Osman, Syuhaily Sandhu, Sukjeet Kaur Singh, Jaspal |
| author_facet | Kaur, Kamaljeet Osman, Syuhaily Sandhu, Sukjeet Kaur Singh, Jaspal |
| author_sort | Kaur, Kamaljeet |
| collection | UPM |
| description | This study is to investigate if the Malaysian Muslim women considers halal as an important attribute during the purchase of cosmetics. A total of 265 valid questionnaires were used to run to collect data via self-administrative questionnaires. A mall-intercept technique was used to carry out the survey. The data collection were collected in the two largest shopping mall surrounding Putrajaya which are Alamanda shopping Centre and the IOI City Shopping Mall. Results showed that halal was not the ultimate priority during the purchase of cosmetics by Malaysian Muslim women. This finding post for future researchers to further understand why halal is not taken as an utmost priority. Qualitative study using focus group or interviews would be deemed an effective method to understand the purchasing behavior of Malaysian Muslim women. |
| first_indexed | 2024-03-06T08:32:04Z |
| format | Article |
| id | upm.eprints-35349 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:32:04Z |
| publishDate | 2018 |
| publisher | Zes Rokman Resources |
| record_format | dspace |
| spelling | upm.eprints-353492018-08-13T01:35:37Z http://psasir.upm.edu.my/id/eprint/35349/ Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women Kaur, Kamaljeet Osman, Syuhaily Sandhu, Sukjeet Kaur Singh, Jaspal This study is to investigate if the Malaysian Muslim women considers halal as an important attribute during the purchase of cosmetics. A total of 265 valid questionnaires were used to run to collect data via self-administrative questionnaires. A mall-intercept technique was used to carry out the survey. The data collection were collected in the two largest shopping mall surrounding Putrajaya which are Alamanda shopping Centre and the IOI City Shopping Mall. Results showed that halal was not the ultimate priority during the purchase of cosmetics by Malaysian Muslim women. This finding post for future researchers to further understand why halal is not taken as an utmost priority. Qualitative study using focus group or interviews would be deemed an effective method to understand the purchasing behavior of Malaysian Muslim women. Zes Rokman Resources 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/35349/1/Is%20halal%20a%20priority%20in%20purchasing%20cosmetics%20in%20Malaysia%20among%20Muslim%20Malaysian%20women.pdf Kaur, Kamaljeet and Osman, Syuhaily and Sandhu, Sukjeet Kaur and Singh, Jaspal (2018) Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women. International Journal of Business, Economics and Law, 15 (3). pp. 19-25. ISSN 2289-1552 http://ijbel.com/vol-15-april-2018-issue-3-economics/ |
| spellingShingle | Kaur, Kamaljeet Osman, Syuhaily Sandhu, Sukjeet Kaur Singh, Jaspal Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women |
| title | Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women |
| title_full | Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women |
| title_fullStr | Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women |
| title_full_unstemmed | Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women |
| title_short | Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women |
| title_sort | is halal a priority in purchasing cosmetics in malaysia among muslim malaysian women |
| url | http://psasir.upm.edu.my/id/eprint/35349/1/Is%20halal%20a%20priority%20in%20purchasing%20cosmetics%20in%20Malaysia%20among%20Muslim%20Malaysian%20women.pdf |
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