Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women
This study is to investigate if the Malaysian Muslim women considers halal as an important attribute during the purchase of cosmetics. A total of 265 valid questionnaires were used to run to collect data via self-administrative questionnaires. A mall-intercept technique was used to carry out the sur...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zes Rokman Resources
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35349/1/Is%20halal%20a%20priority%20in%20purchasing%20cosmetics%20in%20Malaysia%20among%20Muslim%20Malaysian%20women.pdf |