Structural equation modeling of consumer purchase intention toward synthetic functional foods

Structural equation modeling of consumer purchase intention toward synthetic functional foods

Functional foods are gaining greater popularity around the world. They are not just a new category of food products marketed for their health benefits, but their competitive market has made consumers become more favorable toward firms that are involved in this industry. The public is increasingly co...

書誌詳細
主要な著者:	Rezai, Golnaz, Phuah, Kit Teng, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
フォーマット:	論文
出版事項:	Routledge 2014

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