The efficacy of a quantitative cross cultural product design survey instrument
Background/Objectives: Designers and manufacturers often have difficulty in designing products that would be able to meet the demands and needs for various users from different cultures or nations. In an increasingly globalized world, meeting the needs and requirements for users from different cultu...
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| Format: | Article |
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American-Eurasian Network for Scientific Information
2014
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| _version_ | 1825948697524961280 |
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| author | Syed Mohamed, Muhammad Syafiq Mohd Tamrin, Shamsul Bahri Rahman, R. |
| author_facet | Syed Mohamed, Muhammad Syafiq Mohd Tamrin, Shamsul Bahri Rahman, R. |
| author_sort | Syed Mohamed, Muhammad Syafiq |
| collection | UPM |
| description | Background/Objectives: Designers and manufacturers often have difficulty in designing products that would be able to meet the demands and needs for various users from different cultures or nations. In an increasingly globalized world, meeting the needs and requirements for users from different cultural backgrounds is crucial for the safety and health of users, as well as survival of the company. In this research a cross cultural product design survey was tested for its suitability and reliability.
Method/Statistical Analysis: A short review of the past cross cultural models such as Hofstede (1980), Hall (1973), Trompenaars (1997) and Lee (2001) was conducted, as well as the pilot testing of Lee’s quantitative cross cultural product design survey instrument and a pilot study involving 36 Malaysian undergraduate students were
conducted. Reliability and suitability of survey instrument were tested with Cronbach’s Alpha and Kolmogrov Smirnov analysis. Results: Cronbach’s Alpha value for the
overall survey instrument reliability was 0.387. Referring to the values for each scale in the survey instrument the highest Cronbach Alpha value was 0.499, and the lowest was
-0.135. Kolmogorov Smirnov test showed that for almost all of the survey items responses had a non-normal data distribution. Conclusion/Application: A cross cultural product design survey needs to be reliable and valid. In this study, the proposed survey instrument showed poor reliability. Quantitative assessment method has yet to
prove itself their suitability in cross cultural product design research.
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| first_indexed | 2024-03-06T08:33:06Z |
| format | Article |
| id | upm.eprints-35695 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T08:33:06Z |
| publishDate | 2014 |
| publisher | American-Eurasian Network for Scientific Information |
| record_format | dspace |
| spelling | upm.eprints-356952016-02-04T00:57:17Z http://psasir.upm.edu.my/id/eprint/35695/ The efficacy of a quantitative cross cultural product design survey instrument Syed Mohamed, Muhammad Syafiq Mohd Tamrin, Shamsul Bahri Rahman, R. Background/Objectives: Designers and manufacturers often have difficulty in designing products that would be able to meet the demands and needs for various users from different cultures or nations. In an increasingly globalized world, meeting the needs and requirements for users from different cultural backgrounds is crucial for the safety and health of users, as well as survival of the company. In this research a cross cultural product design survey was tested for its suitability and reliability. Method/Statistical Analysis: A short review of the past cross cultural models such as Hofstede (1980), Hall (1973), Trompenaars (1997) and Lee (2001) was conducted, as well as the pilot testing of Lee’s quantitative cross cultural product design survey instrument and a pilot study involving 36 Malaysian undergraduate students were conducted. Reliability and suitability of survey instrument were tested with Cronbach’s Alpha and Kolmogrov Smirnov analysis. Results: Cronbach’s Alpha value for the overall survey instrument reliability was 0.387. Referring to the values for each scale in the survey instrument the highest Cronbach Alpha value was 0.499, and the lowest was -0.135. Kolmogorov Smirnov test showed that for almost all of the survey items responses had a non-normal data distribution. Conclusion/Application: A cross cultural product design survey needs to be reliable and valid. In this study, the proposed survey instrument showed poor reliability. Quantitative assessment method has yet to prove itself their suitability in cross cultural product design research. American-Eurasian Network for Scientific Information 2014 Article PeerReviewed Syed Mohamed, Muhammad Syafiq and Mohd Tamrin, Shamsul Bahri and Rahman, R. (2014) The efficacy of a quantitative cross cultural product design survey instrument. Advances in Environmental Biology, 8 (15). pp. 207-212. ISSN 1995-0756; ESSN: 1998-1066 http://www.aensiweb.com/old/aeb_Special8-ICEOH_2014.html |
| spellingShingle | Syed Mohamed, Muhammad Syafiq Mohd Tamrin, Shamsul Bahri Rahman, R. The efficacy of a quantitative cross cultural product design survey instrument |
| title | The efficacy of a quantitative cross cultural product design survey instrument |
| title_full | The efficacy of a quantitative cross cultural product design survey instrument |
| title_fullStr | The efficacy of a quantitative cross cultural product design survey instrument |
| title_full_unstemmed | The efficacy of a quantitative cross cultural product design survey instrument |
| title_short | The efficacy of a quantitative cross cultural product design survey instrument |
| title_sort | efficacy of a quantitative cross cultural product design survey instrument |
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