To fight or fly: Law Brothers auto accessories
This case describes the stiff competition faced by Law Brothers, a pioneer in the car accessories industry. The negative financial result during the past few years had forced the company to struggle for possible solutions. The company had to consider alternative ways to grow the business, diversify...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35859/1/To%20fight%20or%20fly%20Law%20Brothers%20auto%20accessories.pdf |
| _version_ | 1825948729380700160 |
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| author | Salleh, Rosli Law, Ai Ling Ibrahim, Saadiatul |
| author_facet | Salleh, Rosli Law, Ai Ling Ibrahim, Saadiatul |
| author_sort | Salleh, Rosli |
| collection | UPM |
| description | This case describes the stiff competition faced by Law Brothers, a pioneer in the car accessories industry. The negative financial result during the past few years had forced the company to struggle for possible solutions. The company had to consider alternative ways to grow the business, diversify or merge with the other players to remain relevant in the industry. This case is suitable for undergraduate and postgraduate courses in strategic management, entrepreneurship and marketing. |
| first_indexed | 2024-03-06T08:33:37Z |
| format | Article |
| id | upm.eprints-35859 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:33:37Z |
| publishDate | 2014 |
| publisher | Universiti Putra Malaysia Press |
| record_format | dspace |
| spelling | upm.eprints-358592016-03-30T04:58:10Z http://psasir.upm.edu.my/id/eprint/35859/ To fight or fly: Law Brothers auto accessories Salleh, Rosli Law, Ai Ling Ibrahim, Saadiatul This case describes the stiff competition faced by Law Brothers, a pioneer in the car accessories industry. The negative financial result during the past few years had forced the company to struggle for possible solutions. The company had to consider alternative ways to grow the business, diversify or merge with the other players to remain relevant in the industry. This case is suitable for undergraduate and postgraduate courses in strategic management, entrepreneurship and marketing. Universiti Putra Malaysia Press 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/35859/1/To%20fight%20or%20fly%20Law%20Brothers%20auto%20accessories.pdf Salleh, Rosli and Law, Ai Ling and Ibrahim, Saadiatul (2014) To fight or fly: Law Brothers auto accessories. Asian Journal of Case Research, 7 (1). pp. 57-71. ISSN 1985-4579 http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=33 |
| spellingShingle | Salleh, Rosli Law, Ai Ling Ibrahim, Saadiatul To fight or fly: Law Brothers auto accessories |
| title | To fight or fly: Law Brothers auto accessories |
| title_full | To fight or fly: Law Brothers auto accessories |
| title_fullStr | To fight or fly: Law Brothers auto accessories |
| title_full_unstemmed | To fight or fly: Law Brothers auto accessories |
| title_short | To fight or fly: Law Brothers auto accessories |
| title_sort | to fight or fly law brothers auto accessories |
| url | http://psasir.upm.edu.my/id/eprint/35859/1/To%20fight%20or%20fly%20Law%20Brothers%20auto%20accessories.pdf |
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