Tourism landscape: understanding the swiftlet “hotel” phenomenon
The aim of this paper is to examine the effects of the swiftlet “hotels” to the tourism industry. Tourism is a big business in Malaysia, so is edible swiftlet’s nest. The medicinal values appropriate to the nests by mainly ethnic Chinese result in high demand for them. This creates a booming sector...
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| Format: | Article |
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Penerbit Universiti Teknologi Malaysia
2015
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| _version_ | 1796972796317794304 |
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| author | Awang, Khairil Wahidin Hassan, Mazlan Abdullah, Abdul Rashid |
| author_facet | Awang, Khairil Wahidin Hassan, Mazlan Abdullah, Abdul Rashid |
| author_sort | Awang, Khairil Wahidin |
| collection | UPM |
| description | The aim of this paper is to examine the effects of the swiftlet “hotels” to the tourism industry. Tourism is a big business in Malaysia, so is edible swiftlet’s nest. The medicinal values appropriate to the nests by mainly ethnic Chinese result in high demand for them. This creates a booming sector over the horizon, with swiftlet houses dotting the urban and rural landscapes of the country. This study utilized a qualitative approach, with semi-structured in-depth interviews and personal observation employed on swiftlet houses and their owner-operators. Preliminary results suggest bigger swiftlet house operators possessed the notion of expanding their businesses by offering a variety of swiftlet nest-related products and by showcasing the processes to end users. Such action ensures a spillover effect to the tourism industry. On the other hand, findings also suggest that the rise of many of these swiftlet houses in place of conventional types of businesses in urban area has relatively tampered with the authenticity of the built environment. |
| first_indexed | 2024-03-06T08:33:38Z |
| format | Article |
| id | upm.eprints-35868 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T08:33:38Z |
| publishDate | 2015 |
| publisher | Penerbit Universiti Teknologi Malaysia |
| record_format | dspace |
| spelling | upm.eprints-358682016-02-11T04:35:17Z http://psasir.upm.edu.my/id/eprint/35868/ Tourism landscape: understanding the swiftlet “hotel” phenomenon Awang, Khairil Wahidin Hassan, Mazlan Abdullah, Abdul Rashid The aim of this paper is to examine the effects of the swiftlet “hotels” to the tourism industry. Tourism is a big business in Malaysia, so is edible swiftlet’s nest. The medicinal values appropriate to the nests by mainly ethnic Chinese result in high demand for them. This creates a booming sector over the horizon, with swiftlet houses dotting the urban and rural landscapes of the country. This study utilized a qualitative approach, with semi-structured in-depth interviews and personal observation employed on swiftlet houses and their owner-operators. Preliminary results suggest bigger swiftlet house operators possessed the notion of expanding their businesses by offering a variety of swiftlet nest-related products and by showcasing the processes to end users. Such action ensures a spillover effect to the tourism industry. On the other hand, findings also suggest that the rise of many of these swiftlet houses in place of conventional types of businesses in urban area has relatively tampered with the authenticity of the built environment. Penerbit Universiti Teknologi Malaysia 2015 Article PeerReviewed Awang, Khairil Wahidin and Hassan, Mazlan and Abdullah, Abdul Rashid (2015) Tourism landscape: understanding the swiftlet “hotel” phenomenon. Sains Humanika, 5 (2). pp. 51-56. ISSN 2289-6996 http://www.sainshumanika.utm.my/index.php/sainshumanika/article/view/629 |
| spellingShingle | Awang, Khairil Wahidin Hassan, Mazlan Abdullah, Abdul Rashid Tourism landscape: understanding the swiftlet “hotel” phenomenon |
| title | Tourism landscape: understanding the swiftlet “hotel” phenomenon |
| title_full | Tourism landscape: understanding the swiftlet “hotel” phenomenon |
| title_fullStr | Tourism landscape: understanding the swiftlet “hotel” phenomenon |
| title_full_unstemmed | Tourism landscape: understanding the swiftlet “hotel” phenomenon |
| title_short | Tourism landscape: understanding the swiftlet “hotel” phenomenon |
| title_sort | tourism landscape understanding the swiftlet hotel phenomenon |
| work_keys_str_mv | AT awangkhairilwahidin tourismlandscapeunderstandingtheswiftlethotelphenomenon AT hassanmazlan tourismlandscapeunderstandingtheswiftlethotelphenomenon AT abdullahabdulrashid tourismlandscapeunderstandingtheswiftlethotelphenomenon |