Tourists' strategies: an acculturation approach
Acculturation theory has been widely used to understand and explain migrant and sojourner adaptation. However, it has yet to be examined in a tourist context. We extended the literature by evaluating the applicability of Berry's (1997) bidimensional acculturation model to a sample of 668 recent...
| Main Authors: | , , , |
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| Format: | Article |
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Elsevier
2014
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| _version_ | 1796972796512829440 |
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| author | Rasmi, Sarah Ng, Siew Imm Lee, Julie Anne Soutar, Geoff N. |
| author_facet | Rasmi, Sarah Ng, Siew Imm Lee, Julie Anne Soutar, Geoff N. |
| author_sort | Rasmi, Sarah |
| collection | UPM |
| description | Acculturation theory has been widely used to understand and explain migrant and sojourner adaptation. However, it has yet to be examined in a tourist context. We extended the literature by evaluating the applicability of Berry's (1997) bidimensional acculturation model to a sample of 668 recent and prospective international travelers from China (n = 205), Germany (n = 201), and the United States (n = 262). Our results suggested that the acculturation model can be extended to tourist contexts and used for segmentation purposes. Specifically, tourists' acculturation strategies were associated with their preferences for home culture maintenance and host culture immersion, as well as behavioral, holiday, and activity preferences. Ethnocentrism and uncertainty avoidance were also found to vary as a function of tourists' acculturation strategy. |
| first_indexed | 2024-03-06T08:33:38Z |
| format | Article |
| id | upm.eprints-35869 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T08:33:38Z |
| publishDate | 2014 |
| publisher | Elsevier |
| record_format | dspace |
| spelling | upm.eprints-358692016-02-11T04:35:42Z http://psasir.upm.edu.my/id/eprint/35869/ Tourists' strategies: an acculturation approach Rasmi, Sarah Ng, Siew Imm Lee, Julie Anne Soutar, Geoff N. Acculturation theory has been widely used to understand and explain migrant and sojourner adaptation. However, it has yet to be examined in a tourist context. We extended the literature by evaluating the applicability of Berry's (1997) bidimensional acculturation model to a sample of 668 recent and prospective international travelers from China (n = 205), Germany (n = 201), and the United States (n = 262). Our results suggested that the acculturation model can be extended to tourist contexts and used for segmentation purposes. Specifically, tourists' acculturation strategies were associated with their preferences for home culture maintenance and host culture immersion, as well as behavioral, holiday, and activity preferences. Ethnocentrism and uncertainty avoidance were also found to vary as a function of tourists' acculturation strategy. Elsevier 2014-02 Article PeerReviewed Rasmi, Sarah and Ng, Siew Imm and Lee, Julie Anne and Soutar, Geoff N. (2014) Tourists' strategies: an acculturation approach. Tourism Management, 40 (1). pp. 311-320. ISSN 0261-5177 http://www.sciencedirect.com/science/article/pii/S0261517713001386 10.1016/j.tourman.2013.07.006 |
| spellingShingle | Rasmi, Sarah Ng, Siew Imm Lee, Julie Anne Soutar, Geoff N. Tourists' strategies: an acculturation approach |
| title | Tourists' strategies: an acculturation approach |
| title_full | Tourists' strategies: an acculturation approach |
| title_fullStr | Tourists' strategies: an acculturation approach |
| title_full_unstemmed | Tourists' strategies: an acculturation approach |
| title_short | Tourists' strategies: an acculturation approach |
| title_sort | tourists strategies an acculturation approach |
| work_keys_str_mv | AT rasmisarah touristsstrategiesanacculturationapproach AT ngsiewimm touristsstrategiesanacculturationapproach AT leejulieanne touristsstrategiesanacculturationapproach AT soutargeoffn touristsstrategiesanacculturationapproach |