Tourists' strategies: an acculturation approach
Acculturation theory has been widely used to understand and explain migrant and sojourner adaptation. However, it has yet to be examined in a tourist context. We extended the literature by evaluating the applicability of Berry's (1997) bidimensional acculturation model to a sample of 668 recent...
Main Authors: | Rasmi, Sarah, Ng, Siew Imm, Lee, Julie Anne, Soutar, Geoff N. |
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Format: | Article |
Published: |
Elsevier
2014
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