Usability measurement of Malaysian online tourism websites
Tourism in Malaysia has huge potential as the country is rich with different kinds of attractions such as historical places, different kinds of festival to enjoy and beautiful scenery to embrace. With the advances of the Internet,many investors have begun to produce different websites to promote t...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Science & Engineering Research Support Society
2014
|
| _version_ | 1825948743187300352 |
|---|---|
| author | Vatankhah, Najmeh Koh, Tieng Wei Letchmunan, Sukumar |
| author_facet | Vatankhah, Najmeh Koh, Tieng Wei Letchmunan, Sukumar |
| author_sort | Vatankhah, Najmeh |
| collection | UPM |
| description | Tourism in Malaysia has huge potential as the country is rich with different kinds of attractions such as historical places, different kinds of festival to enjoy and beautiful scenery to embrace. With the advances of the Internet,many investors have begun to produce different websites to promote their product; however, the quality is still valued expeditiously. The purpose of this paper is to analyze and evaluate the quality of Malaysian tourism websites in terms of usability. With this aim, five different Malaysian tourism websites were selected and evaluated based on their effectiveness, efficiency and user satisfaction. This was done using a questionnaire based evaluation. |
| first_indexed | 2024-03-06T08:33:49Z |
| format | Article |
| id | upm.eprints-35931 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T08:33:49Z |
| publishDate | 2014 |
| publisher | Science & Engineering Research Support Society |
| record_format | dspace |
| spelling | upm.eprints-359312016-02-11T08:54:14Z http://psasir.upm.edu.my/id/eprint/35931/ Usability measurement of Malaysian online tourism websites Vatankhah, Najmeh Koh, Tieng Wei Letchmunan, Sukumar Tourism in Malaysia has huge potential as the country is rich with different kinds of attractions such as historical places, different kinds of festival to enjoy and beautiful scenery to embrace. With the advances of the Internet,many investors have begun to produce different websites to promote their product; however, the quality is still valued expeditiously. The purpose of this paper is to analyze and evaluate the quality of Malaysian tourism websites in terms of usability. With this aim, five different Malaysian tourism websites were selected and evaluated based on their effectiveness, efficiency and user satisfaction. This was done using a questionnaire based evaluation. Science & Engineering Research Support Society 2014 Article PeerReviewed Vatankhah, Najmeh and Koh, Tieng Wei and Letchmunan, Sukumar (2014) Usability measurement of Malaysian online tourism websites. International Journal of Software Engineering and its Applications, 8 (12). pp. 1-18. ISSN 1738-9984 http://www.sersc.org/journals/IJSEIA/vol8_no12_2014.php |
| spellingShingle | Vatankhah, Najmeh Koh, Tieng Wei Letchmunan, Sukumar Usability measurement of Malaysian online tourism websites |
| title | Usability measurement of Malaysian online tourism websites |
| title_full | Usability measurement of Malaysian online tourism websites |
| title_fullStr | Usability measurement of Malaysian online tourism websites |
| title_full_unstemmed | Usability measurement of Malaysian online tourism websites |
| title_short | Usability measurement of Malaysian online tourism websites |
| title_sort | usability measurement of malaysian online tourism websites |
| work_keys_str_mv | AT vatankhahnajmeh usabilitymeasurementofmalaysianonlinetourismwebsites AT kohtiengwei usabilitymeasurementofmalaysianonlinetourismwebsites AT letchmunansukumar usabilitymeasurementofmalaysianonlinetourismwebsites |