Consumption pattern and consumers’ opinion toward street food in Nakhon Si Thammarat province, Thailand

Street food in NST province is crucial for the people due to the changing of lifestyles. The consumers demand enhances the number of street vendors in the province. Nevertheless, there are vendors that are not practicing good hygienic compared to other province. The objectives of this study are to...

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Main Authors: Khongtong, J., Abdul Karim, Muhammad Shahrim, Othman, Mohhidin, Bolong, Jusang
Format: Article
Language:English
Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/36899/1/36899.pdf
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author Khongtong, J.
Abdul Karim, Muhammad Shahrim
Othman, Mohhidin
Bolong, Jusang
author_facet Khongtong, J.
Abdul Karim, Muhammad Shahrim
Othman, Mohhidin
Bolong, Jusang
author_sort Khongtong, J.
collection UPM
description Street food in NST province is crucial for the people due to the changing of lifestyles. The consumers demand enhances the number of street vendors in the province. Nevertheless, there are vendors that are not practicing good hygienic compared to other province. The objectives of this study are to identify the pattern of street food consumption, and consumers’ opinion towards the street food. Observation and in-depth interview were used to collect data. Ten respondents with various demographic backgrounds were interviewed on their experiences, and opinions toward street food. The data found that the street food consuming pattern was formed in six major themes: consumer characteristic, type of food, location, time of consuming, ways to consume and reasons of consuming. Additionally, the study also declared consumer’s opinion on the problems related to street food. The finding aims local authority to have more understanding on the culture of street food consumption, and the problems that have been existed to find the appropriate improvement, and do not induce any conflict between local authority with street vendors and authority with consumers.
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spelling upm.eprints-368992016-01-12T03:51:10Z http://psasir.upm.edu.my/id/eprint/36899/ Consumption pattern and consumers’ opinion toward street food in Nakhon Si Thammarat province, Thailand Khongtong, J. Abdul Karim, Muhammad Shahrim Othman, Mohhidin Bolong, Jusang Street food in NST province is crucial for the people due to the changing of lifestyles. The consumers demand enhances the number of street vendors in the province. Nevertheless, there are vendors that are not practicing good hygienic compared to other province. The objectives of this study are to identify the pattern of street food consumption, and consumers’ opinion towards the street food. Observation and in-depth interview were used to collect data. Ten respondents with various demographic backgrounds were interviewed on their experiences, and opinions toward street food. The data found that the street food consuming pattern was formed in six major themes: consumer characteristic, type of food, location, time of consuming, ways to consume and reasons of consuming. Additionally, the study also declared consumer’s opinion on the problems related to street food. The finding aims local authority to have more understanding on the culture of street food consumption, and the problems that have been existed to find the appropriate improvement, and do not induce any conflict between local authority with street vendors and authority with consumers. Faculty of Food Science and Technology, Universiti Putra Malaysia 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/36899/1/36899.pdf Khongtong, J. and Abdul Karim, Muhammad Shahrim and Othman, Mohhidin and Bolong, Jusang (2014) Consumption pattern and consumers’ opinion toward street food in Nakhon Si Thammarat province, Thailand. International Food Research Journal, 21 (1). pp. 125-130. ISSN 1985-4668; ESSN: 2231-7546 http://www.ifrj.upm.edu.my/21%20(01)%202014/17%20IFRJ%2021%20(01)%202014%20Shahrim%20416.pdf
spellingShingle Khongtong, J.
Abdul Karim, Muhammad Shahrim
Othman, Mohhidin
Bolong, Jusang
Consumption pattern and consumers’ opinion toward street food in Nakhon Si Thammarat province, Thailand
title Consumption pattern and consumers’ opinion toward street food in Nakhon Si Thammarat province, Thailand
title_full Consumption pattern and consumers’ opinion toward street food in Nakhon Si Thammarat province, Thailand
title_fullStr Consumption pattern and consumers’ opinion toward street food in Nakhon Si Thammarat province, Thailand
title_full_unstemmed Consumption pattern and consumers’ opinion toward street food in Nakhon Si Thammarat province, Thailand
title_short Consumption pattern and consumers’ opinion toward street food in Nakhon Si Thammarat province, Thailand
title_sort consumption pattern and consumers opinion toward street food in nakhon si thammarat province thailand
url http://psasir.upm.edu.my/id/eprint/36899/1/36899.pdf
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