Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad
Entertainment magazines are magazines that provide readers with consistently updated entertainment news locally and internationally. This research aimed to identify the factors that influenced customers’ satisfaction. The target population of this research was students of quasi-government polytechni...
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| Format: | Article |
| Language: | English |
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IDOSI Publications
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37167/1/Measuring%20customer%20satisfaction%20towards%20entertainment%20magazines%20of%20Utusan%20Karya%20Sendirian%20Berhad.pdf |
| _version_ | 1796973092035100672 |
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| author | Khalid, Mohamad Kamil Ariff Wan Abdul Rahman, Wan Zuhaila Muhammad, Norrini Ismail, Normala Abdul Rahim, Rozlan Jusoff, Kamaruzaman |
| author_facet | Khalid, Mohamad Kamil Ariff Wan Abdul Rahman, Wan Zuhaila Muhammad, Norrini Ismail, Normala Abdul Rahim, Rozlan Jusoff, Kamaruzaman |
| author_sort | Khalid, Mohamad Kamil Ariff |
| collection | UPM |
| description | Entertainment magazines are magazines that provide readers with consistently updated entertainment news locally and internationally. This research aimed to identify the factors that influenced customers’ satisfaction. The target population of this research was students of quasi-government polytechnic, Kolej Politeknik MARA in Bangi, Malaysia. A total of 317 questionnaires were distributed. Using SPSS, it was found that the front page was the most influencing factor that affected customer satisfaction. However, it was also found that respondents were neither satisfied nor dissatisfied with entertainment magazines. It is suggested that continuous efforts and new marketing plans need to be carried out in order to improve customer satisfaction of the entertainment magazines. Post-purchase product satisfaction need to be studied as a continuation of this study. |
| first_indexed | 2024-03-06T08:37:29Z |
| format | Article |
| id | upm.eprints-37167 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:37:29Z |
| publishDate | 2011 |
| publisher | IDOSI Publications |
| record_format | dspace |
| spelling | upm.eprints-371672020-07-06T03:47:34Z http://psasir.upm.edu.my/id/eprint/37167/ Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad Khalid, Mohamad Kamil Ariff Wan Abdul Rahman, Wan Zuhaila Muhammad, Norrini Ismail, Normala Abdul Rahim, Rozlan Jusoff, Kamaruzaman Entertainment magazines are magazines that provide readers with consistently updated entertainment news locally and internationally. This research aimed to identify the factors that influenced customers’ satisfaction. The target population of this research was students of quasi-government polytechnic, Kolej Politeknik MARA in Bangi, Malaysia. A total of 317 questionnaires were distributed. Using SPSS, it was found that the front page was the most influencing factor that affected customer satisfaction. However, it was also found that respondents were neither satisfied nor dissatisfied with entertainment magazines. It is suggested that continuous efforts and new marketing plans need to be carried out in order to improve customer satisfaction of the entertainment magazines. Post-purchase product satisfaction need to be studied as a continuation of this study. IDOSI Publications 2011 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/37167/1/Measuring%20customer%20satisfaction%20towards%20entertainment%20magazines%20of%20Utusan%20Karya%20Sendirian%20Berhad.pdf Khalid, Mohamad Kamil Ariff and Wan Abdul Rahman, Wan Zuhaila and Muhammad, Norrini and Ismail, Normala and Abdul Rahim, Rozlan and Jusoff, Kamaruzaman (2011) Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad. World Applied Sciences Journal, 12. pp. 32-35. ISSN 1818-4952; ESSN: 1991-6426 https://www.idosi.org/wasj/wasj12(CKBS)2011.htm |
| spellingShingle | Khalid, Mohamad Kamil Ariff Wan Abdul Rahman, Wan Zuhaila Muhammad, Norrini Ismail, Normala Abdul Rahim, Rozlan Jusoff, Kamaruzaman Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad |
| title | Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad |
| title_full | Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad |
| title_fullStr | Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad |
| title_full_unstemmed | Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad |
| title_short | Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad |
| title_sort | measuring customer satisfaction towards entertainment magazines of utusan karya sendirian berhad |
| url | http://psasir.upm.edu.my/id/eprint/37167/1/Measuring%20customer%20satisfaction%20towards%20entertainment%20magazines%20of%20Utusan%20Karya%20Sendirian%20Berhad.pdf |
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