Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad
Entertainment magazines are magazines that provide readers with consistently updated entertainment news locally and internationally. This research aimed to identify the factors that influenced customers’ satisfaction. The target population of this research was students of quasi-government polytechni...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37167/1/Measuring%20customer%20satisfaction%20towards%20entertainment%20magazines%20of%20Utusan%20Karya%20Sendirian%20Berhad.pdf |