Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers
Malaysia is the second largest producer of edible bird’s nest (EBN) in the world, but it has encountered problems when its main export market, China, imposed a ban on EBN products originating from the country. Edible bird’s nest products are products made of the hardened saliva secretions of swiftle...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37614/1/Factors%20affecting%20intention%20to%20purchase%20edible%20bird%E2%80%99s%20nest%20products%20the%20case%20of%20Malaysian%20consumers.pdf |