Factors of gratification contributing in continuance intention to watch movies on YouTube
YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010). Thousands of movies have been uploaded to YouTube for free viewings and has affected broadcasting and cinema industry grea...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37643/1/37643.pdf |
| _version_ | 1796973188520869888 |
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| author | Abu Bakar, Mohd Syuhaidi Bolong, Jusang Bidin, Rosmiza Mailin, Bebbra |
| author_facet | Abu Bakar, Mohd Syuhaidi Bolong, Jusang Bidin, Rosmiza Mailin, Bebbra |
| author_sort | Abu Bakar, Mohd Syuhaidi |
| collection | UPM |
| description | YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010). Thousands of movies have been uploaded to YouTube for free viewings and has affected broadcasting and cinema industry greatly (Brody, 2012). This paper is to share sets of predicted elements in YouTube said to be responsible in gratifying its multi-purposes viewers and instill continuance intentions to use the UGC for movie watching among Malaysians in Klang Valley. This was done by integrating the uses and gratification framework with several disconfirmations of motivations (content, social, process, and technology). |
| first_indexed | 2024-03-06T08:38:58Z |
| format | Article |
| id | upm.eprints-37643 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:38:58Z |
| publishDate | 2014 |
| publisher | Elsevier |
| record_format | dspace |
| spelling | upm.eprints-376432015-12-16T08:45:55Z http://psasir.upm.edu.my/id/eprint/37643/ Factors of gratification contributing in continuance intention to watch movies on YouTube Abu Bakar, Mohd Syuhaidi Bolong, Jusang Bidin, Rosmiza Mailin, Bebbra YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010). Thousands of movies have been uploaded to YouTube for free viewings and has affected broadcasting and cinema industry greatly (Brody, 2012). This paper is to share sets of predicted elements in YouTube said to be responsible in gratifying its multi-purposes viewers and instill continuance intentions to use the UGC for movie watching among Malaysians in Klang Valley. This was done by integrating the uses and gratification framework with several disconfirmations of motivations (content, social, process, and technology). Elsevier 2014-11 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/37643/1/37643.pdf Abu Bakar, Mohd Syuhaidi and Bolong, Jusang and Bidin, Rosmiza and Mailin, Bebbra (2014) Factors of gratification contributing in continuance intention to watch movies on YouTube. Procedia - Social and Behavioral Sciences, 155. pp. 9-13. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S1877042814057140 10.1016/j.sbspro.2014.10.248 |
| spellingShingle | Abu Bakar, Mohd Syuhaidi Bolong, Jusang Bidin, Rosmiza Mailin, Bebbra Factors of gratification contributing in continuance intention to watch movies on YouTube |
| title | Factors of gratification contributing in continuance intention to watch movies on YouTube |
| title_full | Factors of gratification contributing in continuance intention to watch movies on YouTube |
| title_fullStr | Factors of gratification contributing in continuance intention to watch movies on YouTube |
| title_full_unstemmed | Factors of gratification contributing in continuance intention to watch movies on YouTube |
| title_short | Factors of gratification contributing in continuance intention to watch movies on YouTube |
| title_sort | factors of gratification contributing in continuance intention to watch movies on youtube |
| url | http://psasir.upm.edu.my/id/eprint/37643/1/37643.pdf |
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