Capitalising on income approach as trademark valuation for entrepreneurs
The various valuation approaches that have been developed are meant for tangible assets valuation and are carried out by expert valuers. For intangible assets including trademarks, the international standards propose three main valuation approaches with the aim, among others, of better transparency...
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/38430/1/10%20JSSH%20Vol%2023%20%28S%29%20Jan%202015_pg147-160%20%28JSSH-1232-2014%29.pdf |
| _version_ | 1825949224708079616 |
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| author | Mohd Ishan, Zahira Noordin, Norrezan |
| author_facet | Mohd Ishan, Zahira Noordin, Norrezan |
| author_sort | Mohd Ishan, Zahira |
| collection | UPM |
| description | The various valuation approaches that have been developed are meant for tangible assets valuation and are carried out by expert valuers. For intangible assets including trademarks, the international standards propose three main valuation approaches with the aim, among others, of better transparency and wider interest groups. These are the cost, market and income approaches. This paper suggests that the valuation of trademarks helps to reassure entrepreneurs that their trademarks are valuable assets. The entrepreneurs' competitiveness in the market is reassured when the trademarks are disclosed at fair value in the financial statements. This paper highlights the benefits of adopting the income approach for entrepreneurs, particularly the profit split method, by referring to several lculation methodologies as guidance for entrepreneurs in the valuation of trademarks. |
| first_indexed | 2024-03-06T08:41:17Z |
| format | Article |
| id | upm.eprints-38430 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:41:17Z |
| publishDate | 2015 |
| publisher | Universiti Putra Malaysia Press |
| record_format | dspace |
| spelling | upm.eprints-384302016-01-27T04:40:36Z http://psasir.upm.edu.my/id/eprint/38430/ Capitalising on income approach as trademark valuation for entrepreneurs Mohd Ishan, Zahira Noordin, Norrezan The various valuation approaches that have been developed are meant for tangible assets valuation and are carried out by expert valuers. For intangible assets including trademarks, the international standards propose three main valuation approaches with the aim, among others, of better transparency and wider interest groups. These are the cost, market and income approaches. This paper suggests that the valuation of trademarks helps to reassure entrepreneurs that their trademarks are valuable assets. The entrepreneurs' competitiveness in the market is reassured when the trademarks are disclosed at fair value in the financial statements. This paper highlights the benefits of adopting the income approach for entrepreneurs, particularly the profit split method, by referring to several lculation methodologies as guidance for entrepreneurs in the valuation of trademarks. Universiti Putra Malaysia Press 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/38430/1/10%20JSSH%20Vol%2023%20%28S%29%20Jan%202015_pg147-160%20%28JSSH-1232-2014%29.pdf Mohd Ishan, Zahira and Noordin, Norrezan (2015) Capitalising on income approach as trademark valuation for entrepreneurs. Pertanika Journal of Social Sciences & Humanities, 23 (spec. Jan.). pp. 147-160. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2023%20%28S%29%20Jan.%202015/10%20JSSH%20Vol%2023%20%28S%29%20Jan%202015_pg147-160%20%28JSSH-1232-2014%29.pdf |
| spellingShingle | Mohd Ishan, Zahira Noordin, Norrezan Capitalising on income approach as trademark valuation for entrepreneurs |
| title | Capitalising on income approach as trademark valuation for entrepreneurs |
| title_full | Capitalising on income approach as trademark valuation for entrepreneurs |
| title_fullStr | Capitalising on income approach as trademark valuation for entrepreneurs |
| title_full_unstemmed | Capitalising on income approach as trademark valuation for entrepreneurs |
| title_short | Capitalising on income approach as trademark valuation for entrepreneurs |
| title_sort | capitalising on income approach as trademark valuation for entrepreneurs |
| url | http://psasir.upm.edu.my/id/eprint/38430/1/10%20JSSH%20Vol%2023%20%28S%29%20Jan%202015_pg147-160%20%28JSSH-1232-2014%29.pdf |
| work_keys_str_mv | AT mohdishanzahira capitalisingonincomeapproachastrademarkvaluationforentrepreneurs AT noordinnorrezan capitalisingonincomeapproachastrademarkvaluationforentrepreneurs |