Strategic roadmapping: theory and practice
Strategic Roadmapping is an outstanding strategic planning tool for a company’s top-level management team to co-ordinate strategy, market, product, innovation, capability and resource. It incorporates the core concepts of strategic charting, visualization, technology road-mapping and resource-based...
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| Format: | Book |
| Language: | English |
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Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/39281/1/Strategic%20Roadmapping%20Theory%20and%20Practice.pdf |
| _version_ | 1796973508960452608 |
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| author | Yee, Choy Leong |
| author_facet | Yee, Choy Leong |
| author_sort | Yee, Choy Leong |
| collection | UPM |
| description | Strategic Roadmapping is an outstanding strategic planning tool for a company’s top-level management team to co-ordinate strategy, market, product, innovation, capability and resource. It incorporates the core concepts of strategic charting, visualization, technology road-mapping and resource-based view into practice. It is very useful tool, not oly for strategic planning, but for market, product, and technology planning.
This book provides explanation and details the use of strategic roadmapping. It consists of an illustration of how to develop a strategic roadmap. The background and the underlying concept of strategic roadmapping are explained. The application examples from live industrial settings are provided. In addition, related research works that explore the theoretical foundation and practicality of strategic roadmapping are also included. It is not just an academic textbook but it is essentially a working document that provides useful guidelines to assist a company management team to use strategic roadmapping to perform their strategic planning tasks.
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| first_indexed | 2024-03-06T08:43:42Z |
| format | Book |
| id | upm.eprints-39281 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:43:42Z |
| publishDate | 2013 |
| publisher | Universiti Putra Malaysia Press |
| record_format | dspace |
| spelling | upm.eprints-392812015-07-08T23:49:34Z http://psasir.upm.edu.my/id/eprint/39281/ Strategic roadmapping: theory and practice Yee, Choy Leong Strategic Roadmapping is an outstanding strategic planning tool for a company’s top-level management team to co-ordinate strategy, market, product, innovation, capability and resource. It incorporates the core concepts of strategic charting, visualization, technology road-mapping and resource-based view into practice. It is very useful tool, not oly for strategic planning, but for market, product, and technology planning. This book provides explanation and details the use of strategic roadmapping. It consists of an illustration of how to develop a strategic roadmap. The background and the underlying concept of strategic roadmapping are explained. The application examples from live industrial settings are provided. In addition, related research works that explore the theoretical foundation and practicality of strategic roadmapping are also included. It is not just an academic textbook but it is essentially a working document that provides useful guidelines to assist a company management team to use strategic roadmapping to perform their strategic planning tasks. Universiti Putra Malaysia Press 2013 Book PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/39281/1/Strategic%20Roadmapping%20Theory%20and%20Practice.pdf Yee, Choy Leong (2013) Strategic roadmapping: theory and practice. Universiti Putra Malaysia Press, Serdang, Selangor. ISBN 9789673443321 |
| spellingShingle | Yee, Choy Leong Strategic roadmapping: theory and practice |
| title | Strategic roadmapping: theory and practice |
| title_full | Strategic roadmapping: theory and practice |
| title_fullStr | Strategic roadmapping: theory and practice |
| title_full_unstemmed | Strategic roadmapping: theory and practice |
| title_short | Strategic roadmapping: theory and practice |
| title_sort | strategic roadmapping theory and practice |
| url | http://psasir.upm.edu.my/id/eprint/39281/1/Strategic%20Roadmapping%20Theory%20and%20Practice.pdf |
| work_keys_str_mv | AT yeechoyleong strategicroadmappingtheoryandpractice |