Human resource development for broadcasting in Asia
Broadcasting in Asia began with a whimper - with outdated equipment, borrowed personnel and limited demands from its audience. Over a span of some 40-50 years, it has grown in stature and, aided by the growth of electronic technology, has attained new and bigger dimensions.' Technological chang...
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Format: | Article |
Language: | English |
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Martinus Nijhoff Publishers
1986
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Online Access: | http://psasir.upm.edu.my/id/eprint/39504/1/Human%20resource%20development%20for%20broadcasting%20in%20Asia.pdf |
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author | Hassan, Salleh |
author_facet | Hassan, Salleh |
author_sort | Hassan, Salleh |
collection | UPM |
description | Broadcasting in Asia began with a whimper - with outdated equipment, borrowed personnel and limited demands from its audience. Over a span of some 40-50 years, it has grown in stature and, aided by the growth of electronic technology, has attained new and bigger dimensions.' Technological change and audience expansion have posed a challenge to broadcasting organizations. There is a demand for more diverse content and subject matter, especially in the countries now embarking upon development programs. The main problems of the broadcasting industry in the region are staff improvement to produce qualified personnel, and increasing the efficiency of current manpower. There is a strong consciousness that broadcasters are an important social resource and that their training is essential to the nation, not a dispensible luxury. |
first_indexed | 2024-03-06T08:44:19Z |
format | Article |
id | upm.eprints-39504 |
institution | Universiti Putra Malaysia |
language | English |
last_indexed | 2024-03-06T08:44:19Z |
publishDate | 1986 |
publisher | Martinus Nijhoff Publishers |
record_format | dspace |
spelling | upm.eprints-395042015-08-10T03:02:09Z http://psasir.upm.edu.my/id/eprint/39504/ Human resource development for broadcasting in Asia Hassan, Salleh Broadcasting in Asia began with a whimper - with outdated equipment, borrowed personnel and limited demands from its audience. Over a span of some 40-50 years, it has grown in stature and, aided by the growth of electronic technology, has attained new and bigger dimensions.' Technological change and audience expansion have posed a challenge to broadcasting organizations. There is a demand for more diverse content and subject matter, especially in the countries now embarking upon development programs. The main problems of the broadcasting industry in the region are staff improvement to produce qualified personnel, and increasing the efficiency of current manpower. There is a strong consciousness that broadcasters are an important social resource and that their training is essential to the nation, not a dispensible luxury. Martinus Nijhoff Publishers 1986 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/39504/1/Human%20resource%20development%20for%20broadcasting%20in%20Asia.pdf Hassan, Salleh (1986) Human resource development for broadcasting in Asia. Gazette, 38. pp. 187-200. ISSN 0016-5492 |
spellingShingle | Hassan, Salleh Human resource development for broadcasting in Asia |
title | Human resource development for broadcasting in Asia |
title_full | Human resource development for broadcasting in Asia |
title_fullStr | Human resource development for broadcasting in Asia |
title_full_unstemmed | Human resource development for broadcasting in Asia |
title_short | Human resource development for broadcasting in Asia |
title_sort | human resource development for broadcasting in asia |
url | http://psasir.upm.edu.my/id/eprint/39504/1/Human%20resource%20development%20for%20broadcasting%20in%20Asia.pdf |
work_keys_str_mv | AT hassansalleh humanresourcedevelopmentforbroadcastinginasia |