Purchase intention for organic meat among consumers in Klang Valley, Malaysia
The purpose of the study was to investigate the factors that influence the consumers‘ purchase intention towards organic meat in Klang Valley based on the Theory of Planned Behaviour (TPB) and organic meat choice motives model. The data were collected by using convenience sampling in selected organi...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/39598/1/FEM%202014%208RR.pdf |