Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study
Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model...
| Main Authors: | , , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Published: |
Elsevier Ltd (ScienceDirect)
2014
|
| _version_ | 1825949465303842816 |
|---|---|
| author | Nezakati, Hossein Moghadas, Shayesteh Abdul Aziz, Yuhans Amidi, Asra Sohrabinezhadtalemi, Roghayeh Jusoh, Yusmadi Yah |
| author_facet | Nezakati, Hossein Moghadas, Shayesteh Abdul Aziz, Yuhans Amidi, Asra Sohrabinezhadtalemi, Roghayeh Jusoh, Yusmadi Yah |
| author_sort | Nezakati, Hossein |
| collection | UPM |
| description | Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia. |
| first_indexed | 2024-03-06T08:44:59Z |
| format | Conference or Workshop Item |
| id | upm.eprints-39729 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T08:44:59Z |
| publishDate | 2014 |
| publisher | Elsevier Ltd (ScienceDirect) |
| record_format | dspace |
| spelling | upm.eprints-397292015-08-03T07:27:45Z http://psasir.upm.edu.my/id/eprint/39729/ Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study Nezakati, Hossein Moghadas, Shayesteh Abdul Aziz, Yuhans Amidi, Asra Sohrabinezhadtalemi, Roghayeh Jusoh, Yusmadi Yah Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia. Elsevier Ltd (ScienceDirect) 2014 Conference or Workshop Item NonPeerReviewed Nezakati, Hossein and Moghadas, Shayesteh and Abdul Aziz, Yuhans and Amidi, Asra and Sohrabinezhadtalemi, Roghayeh and Jusoh, Yusmadi Yah (2014) Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study. In: Global Conference on Business and Social Science 2014, 15-16 Dec. 2014, Kuala Lumpur, Malaysia. (pp. 57-62). 10.1016/j.sbspro.2015.01.335 |
| spellingShingle | Nezakati, Hossein Moghadas, Shayesteh Abdul Aziz, Yuhans Amidi, Asra Sohrabinezhadtalemi, Roghayeh Jusoh, Yusmadi Yah Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study |
| title | Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study |
| title_full | Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study |
| title_fullStr | Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study |
| title_full_unstemmed | Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study |
| title_short | Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study |
| title_sort | effect of behavioral intention toward choosing green hotels in malaysia preliminary study |
| work_keys_str_mv | AT nezakatihossein effectofbehavioralintentiontowardchoosinggreenhotelsinmalaysiapreliminarystudy AT moghadasshayesteh effectofbehavioralintentiontowardchoosinggreenhotelsinmalaysiapreliminarystudy AT abdulazizyuhans effectofbehavioralintentiontowardchoosinggreenhotelsinmalaysiapreliminarystudy AT amidiasra effectofbehavioralintentiontowardchoosinggreenhotelsinmalaysiapreliminarystudy AT sohrabinezhadtalemiroghayeh effectofbehavioralintentiontowardchoosinggreenhotelsinmalaysiapreliminarystudy AT jusohyusmadiyah effectofbehavioralintentiontowardchoosinggreenhotelsinmalaysiapreliminarystudy |