Impact of go green campaign on green behaviour intention among consumers in Klang Valley, Malaysia
Go Green Campaigns are being widely implemented around the world to expose environmental issues to the public while raising awareness of the benefits of having a green behaviour on the environment. The Malaysian government has been promoting nationwide green behaviour in order to be on a par with th...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/39839/1/FP%202014%206%20IR.pdf |