Exploring multilingual practices in billboard advertisements in a linguistic landscape
Studying linguistic landscape (LL) is a relatively new area of sociolinguistics that encompasses written language on public road signs, billboard advertisements and shop fronts. The term, LL, can be traced to the seminal work of Landry and Bourhis (1997). It is through the lens of LL that this study...
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/40755/1/Exploring%20Multilingual%20Practices%20in%20Billboard%20Advertisements.pdf |
| _version_ | 1796973803218141184 |
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| author | Anuarudin, Aini Andria Shirin Chan, Swee Heng Abdullah, Ain Nadzimah |
| author_facet | Anuarudin, Aini Andria Shirin Chan, Swee Heng Abdullah, Ain Nadzimah |
| author_sort | Anuarudin, Aini Andria Shirin |
| collection | UPM |
| description | Studying linguistic landscape (LL) is a relatively new area of sociolinguistics that encompasses written language on public road signs, billboard advertisements and shop fronts. The term, LL, can be traced to the seminal work of Landry and Bourhis (1997). It is through the lens of LL that this study aims to examine the linguistic practices and code choices in billboard advertisements in the ‘cityscape’ of a capital city. Spolsky (2004) states the real language policy of a community is likely to be found in its practices than in management of the policy. With this in mind, this study examines official documents that articulate and prescribe linguistic and code choice policies for billboard advertisements and apply the policies to analyse selected billboards along a stretch of highway in a cityscape. Thus, the reality of the practice is what matters most. The prescribed language policies provide a sense of the ideal that a society could strive for in nationhood practices; but the reality of practice reveals the choice and use. The results of these practices point to language accommodations made within a linguistically heterogeneous society. The LL is evidently a negotiation site of the reality and the ideal in language contact management affected by different forces that are politically and socially motivated. |
| first_indexed | 2024-03-06T08:47:58Z |
| format | Article |
| id | upm.eprints-40755 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:47:58Z |
| publishDate | 2013 |
| publisher | Universiti Putra Malaysia Press |
| record_format | dspace |
| spelling | upm.eprints-407552015-10-30T01:22:54Z http://psasir.upm.edu.my/id/eprint/40755/ Exploring multilingual practices in billboard advertisements in a linguistic landscape Anuarudin, Aini Andria Shirin Chan, Swee Heng Abdullah, Ain Nadzimah Studying linguistic landscape (LL) is a relatively new area of sociolinguistics that encompasses written language on public road signs, billboard advertisements and shop fronts. The term, LL, can be traced to the seminal work of Landry and Bourhis (1997). It is through the lens of LL that this study aims to examine the linguistic practices and code choices in billboard advertisements in the ‘cityscape’ of a capital city. Spolsky (2004) states the real language policy of a community is likely to be found in its practices than in management of the policy. With this in mind, this study examines official documents that articulate and prescribe linguistic and code choice policies for billboard advertisements and apply the policies to analyse selected billboards along a stretch of highway in a cityscape. Thus, the reality of the practice is what matters most. The prescribed language policies provide a sense of the ideal that a society could strive for in nationhood practices; but the reality of practice reveals the choice and use. The results of these practices point to language accommodations made within a linguistically heterogeneous society. The LL is evidently a negotiation site of the reality and the ideal in language contact management affected by different forces that are politically and socially motivated. Universiti Putra Malaysia Press 2013-06 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/40755/1/Exploring%20Multilingual%20Practices%20in%20Billboard%20Advertisements.pdf Anuarudin, Aini Andria Shirin and Chan, Swee Heng and Abdullah, Ain Nadzimah (2013) Exploring multilingual practices in billboard advertisements in a linguistic landscape. Pertanika Journal of Social Sciences & Humanities, 21 (2). pp. 783-796. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20(2)%20Jun.%202013/27%20Page%20783-796.pdf |
| spellingShingle | Anuarudin, Aini Andria Shirin Chan, Swee Heng Abdullah, Ain Nadzimah Exploring multilingual practices in billboard advertisements in a linguistic landscape |
| title | Exploring multilingual practices in billboard advertisements in a linguistic landscape |
| title_full | Exploring multilingual practices in billboard advertisements in a linguistic landscape |
| title_fullStr | Exploring multilingual practices in billboard advertisements in a linguistic landscape |
| title_full_unstemmed | Exploring multilingual practices in billboard advertisements in a linguistic landscape |
| title_short | Exploring multilingual practices in billboard advertisements in a linguistic landscape |
| title_sort | exploring multilingual practices in billboard advertisements in a linguistic landscape |
| url | http://psasir.upm.edu.my/id/eprint/40755/1/Exploring%20Multilingual%20Practices%20in%20Billboard%20Advertisements.pdf |
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