Study of demographic and motivation factors towards taking a holiday for Malaysian
There are various factors that motivate people into travelling. Just as normal product consumers, tourists undergo several stages of decision making before finally come to conclusion on which destination they will go for. Although there has been numerous studies done on travel motivations, the lates...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/41014/1/41014.pdf |