Relationships between diffusion of innovation factors and acceptance of the 1Malaysia concept
It is essential that Malaysian understand the concept of 1Malaysia that was introduced by the government. The aim of the study was to examine the relationship between the Diffusion of Innovation factors and the acceptance of the Malaysian public towards the ‘1Malaysia’ concept introduced by the six...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/41371/1/FBMK%202013%2016R.pdf |