| Summary: | The objective of this research is to understand who
and how paddy progressive farmers in northwestern region of Selangor manage their paddy crop until they achieved high productivity yield. Data were collected by using the method of face-to-face detailed interviews. The research has
produced six main themes which represent Progressive farmers, that are;(1) Progressive farmers have low academic qualification;(2) Progressive farmers made their paddy area as their main source of income;(3) Progressive farmers manages their own paddy area;(4)Progressive farmers have 9 positive personalities. The personalities of the Progressive
farmers are similar to the Innovators group (Rogers, 2003), with a few new personalities.(5) Progressive farmers practices good agricultural practice and fulfil four high performance yield indicators; and finally (6) Progressive farmers achieved high yield productivity and gained high
income.
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