Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia
This study has two key objectives. The first objective is to determine the characteristics of servicescape, while the second is to investigate the impact of servicescape on tourist satisfaction and the overall tour guiding experience. The linkages are attempted on a sample of 385 local and foreign v...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/41716/1/03%20JSSH%20Vol%2023%20%28S%29%20Jan%202015_pg33-48%20%28JSSH-1225-2014%29.pdf |
| _version_ | 1825929015691575296 |
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| author | Tan, Sing Ee Abdul Aziz, Yuhanis Awang, Khairil Wahidin Samdin, Zaiton |
| author_facet | Tan, Sing Ee Abdul Aziz, Yuhanis Awang, Khairil Wahidin Samdin, Zaiton |
| author_sort | Tan, Sing Ee |
| collection | UPM |
| description | This study has two key objectives. The first objective is to determine the characteristics of servicescape, while the second is to investigate the impact of servicescape on tourist satisfaction and the overall tour guiding experience. The linkages are attempted on a sample of 385 local and foreign visitors to Taman Negara National Park (TNNP) through the application of exploratory factor analysis and multiple regression. The experimental results show that: (a) there are five characteristics of servicescape in the TNNP, and (b) servicescape has a positive impact on tourist satisfaction and the overall tour guiding experience. The theoretical and managerial consequences of the findings of the study are esented and recommendations have been made for researches in the future. |
| first_indexed | 2024-03-06T08:50:43Z |
| format | Article |
| id | upm.eprints-41716 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:50:43Z |
| publishDate | 2015 |
| publisher | Universiti Putra Malaysia Press |
| record_format | dspace |
| spelling | upm.eprints-417162016-01-27T04:22:56Z http://psasir.upm.edu.my/id/eprint/41716/ Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia Tan, Sing Ee Abdul Aziz, Yuhanis Awang, Khairil Wahidin Samdin, Zaiton This study has two key objectives. The first objective is to determine the characteristics of servicescape, while the second is to investigate the impact of servicescape on tourist satisfaction and the overall tour guiding experience. The linkages are attempted on a sample of 385 local and foreign visitors to Taman Negara National Park (TNNP) through the application of exploratory factor analysis and multiple regression. The experimental results show that: (a) there are five characteristics of servicescape in the TNNP, and (b) servicescape has a positive impact on tourist satisfaction and the overall tour guiding experience. The theoretical and managerial consequences of the findings of the study are esented and recommendations have been made for researches in the future. Universiti Putra Malaysia Press 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/41716/1/03%20JSSH%20Vol%2023%20%28S%29%20Jan%202015_pg33-48%20%28JSSH-1225-2014%29.pdf Tan, Sing Ee and Abdul Aziz, Yuhanis and Awang, Khairil Wahidin and Samdin, Zaiton (2015) Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia. Pertanika Journal of Social Sciences & Humanities, 23 (spec. Jan.). pp. 33-48. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2023%20%28S%29%20Jan.%202015/03%20JSSH%20Vol%2023%20%28S%29%20Jan%202015_pg33-48%20%28JSSH-1225-2014%29.pdf |
| spellingShingle | Tan, Sing Ee Abdul Aziz, Yuhanis Awang, Khairil Wahidin Samdin, Zaiton Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia |
| title | Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia |
| title_full | Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia |
| title_fullStr | Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia |
| title_full_unstemmed | Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia |
| title_short | Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia |
| title_sort | linking servicescape tourist satisfaction and overall tour guiding experience the case of taman negara national park malaysia |
| url | http://psasir.upm.edu.my/id/eprint/41716/1/03%20JSSH%20Vol%2023%20%28S%29%20Jan%202015_pg33-48%20%28JSSH-1225-2014%29.pdf |
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