Market potential study for standing cabin concept for domestic low-cost commercial airlines in Malaysia
An affordable air transportation has become the operational aim of many airlines these days. This is to cater the growing air travel demands from people of different social and economic status. One of the revolutionary proposals to reduce the operational costs, hence the flight ticket price, is by i...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
IOP Publishing
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/42930/1/ees16_30_012012.pdf |
| _version_ | 1796974241378205696 |
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| author | Romli, Fairuz Izzuddin Dasuki, Norhafizah Harmin, Mohammad Yazdi |
| author_facet | Romli, Fairuz Izzuddin Dasuki, Norhafizah Harmin, Mohammad Yazdi |
| author_sort | Romli, Fairuz Izzuddin |
| collection | UPM |
| description | An affordable air transportation has become the operational aim of many airlines these days. This is to cater the growing air travel demands from people of different social and economic status. One of the revolutionary proposals to reduce the operational costs, hence the flight ticket price, is by introducing the so-called standing cabin concept. This concept involves transporting passengers during the entire flight in their standing position with a proper support of a vertical seat. As can be expected with many new inventions, despite its clear advantages, the concept has been met with mixed reactions from the public. This study intends to establish whether the standing cabin concept has a market potential to be implemented for domestic flights in Malaysia. The public perception is determined from collected data through a survey done at two major local low-cost airport terminals. It can be concluded from the results that the concept has a good market potential for application on flights with duration of less than two hours. |
| first_indexed | 2024-03-06T08:54:12Z |
| format | Conference or Workshop Item |
| id | upm.eprints-42930 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:54:12Z |
| publishDate | 2015 |
| publisher | IOP Publishing |
| record_format | dspace |
| spelling | upm.eprints-429302016-05-17T09:04:22Z http://psasir.upm.edu.my/id/eprint/42930/ Market potential study for standing cabin concept for domestic low-cost commercial airlines in Malaysia Romli, Fairuz Izzuddin Dasuki, Norhafizah Harmin, Mohammad Yazdi An affordable air transportation has become the operational aim of many airlines these days. This is to cater the growing air travel demands from people of different social and economic status. One of the revolutionary proposals to reduce the operational costs, hence the flight ticket price, is by introducing the so-called standing cabin concept. This concept involves transporting passengers during the entire flight in their standing position with a proper support of a vertical seat. As can be expected with many new inventions, despite its clear advantages, the concept has been met with mixed reactions from the public. This study intends to establish whether the standing cabin concept has a market potential to be implemented for domestic flights in Malaysia. The public perception is determined from collected data through a survey done at two major local low-cost airport terminals. It can be concluded from the results that the concept has a good market potential for application on flights with duration of less than two hours. IOP Publishing 2015 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/42930/1/ees16_30_012012.pdf Romli, Fairuz Izzuddin and Dasuki, Norhafizah and Harmin, Mohammad Yazdi (2015) Market potential study for standing cabin concept for domestic low-cost commercial airlines in Malaysia. In: 3rd International Conference on Geological, Geographical, Aerospace and Earth Science 2015, 26–27 Sept. 2015, DoubleTree Hilton, Jakarta, Indonesia. (pp. 1-6). 10.1088/1755-1315/30/1/012012 |
| spellingShingle | Romli, Fairuz Izzuddin Dasuki, Norhafizah Harmin, Mohammad Yazdi Market potential study for standing cabin concept for domestic low-cost commercial airlines in Malaysia |
| title | Market potential study for standing cabin concept for domestic low-cost commercial airlines in Malaysia |
| title_full | Market potential study for standing cabin concept for domestic low-cost commercial airlines in Malaysia |
| title_fullStr | Market potential study for standing cabin concept for domestic low-cost commercial airlines in Malaysia |
| title_full_unstemmed | Market potential study for standing cabin concept for domestic low-cost commercial airlines in Malaysia |
| title_short | Market potential study for standing cabin concept for domestic low-cost commercial airlines in Malaysia |
| title_sort | market potential study for standing cabin concept for domestic low cost commercial airlines in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/42930/1/ees16_30_012012.pdf |
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