Application of Leiper's tourist attraction system to small-scale sport event tourism in Malaysia
There is a lack of literature on sport tourists attending small-scale sport events and their travel behaviors in Malaysia. This lack of data makes it difficult for tourism authorities in to implement effective market segmentation and targeting. Thus it is necessary to conduct a study to explore the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/44209/1/Application%20of%20Leiper%27s%20tourist%20attraction%20system%20to%20small-scale%20sport%20event%20tourism%20in%20Malaysia.pdf |