Single case research method to understand user experience in online stock broking
A single-case research method was chosen to explore further the user experience in online stock trading. This research focuses on part-time online stockbrokers. The study discusses the experiences of traders when conducting online stock trading and links it with the attributes of the user experience...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
IEEE
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/44672/1/Single%20case%20research%20method%20to%20understand%20user%20experience%20in%20online%20stock%20broking.pdf |
| _version_ | 1796974512823074816 |
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| author | Mohamed Ibrahim, Ashida Khalid, Haliyana |
| author_facet | Mohamed Ibrahim, Ashida Khalid, Haliyana |
| author_sort | Mohamed Ibrahim, Ashida |
| collection | UPM |
| description | A single-case research method was chosen to explore further the user experience in online stock trading. This research focuses on part-time online stockbrokers. The study discusses the experiences of traders when conducting online stock trading and links it with the attributes of the user experience. The results of the study highlight that a significantly positive experience when executing online stock trading will influence users to use online stock trading in the future. It is envisaged that the discussion of the results and user experience attributes will enrich the knowledge of the online stock trading system, as well as the design of large-scale websites where effective and efficient system usage in relation to locating information is key to user success. |
| first_indexed | 2024-03-06T08:58:08Z |
| format | Conference or Workshop Item |
| id | upm.eprints-44672 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:58:08Z |
| publishDate | 2014 |
| publisher | IEEE |
| record_format | dspace |
| spelling | upm.eprints-446722020-08-04T02:29:35Z http://psasir.upm.edu.my/id/eprint/44672/ Single case research method to understand user experience in online stock broking Mohamed Ibrahim, Ashida Khalid, Haliyana A single-case research method was chosen to explore further the user experience in online stock trading. This research focuses on part-time online stockbrokers. The study discusses the experiences of traders when conducting online stock trading and links it with the attributes of the user experience. The results of the study highlight that a significantly positive experience when executing online stock trading will influence users to use online stock trading in the future. It is envisaged that the discussion of the results and user experience attributes will enrich the knowledge of the online stock trading system, as well as the design of large-scale websites where effective and efficient system usage in relation to locating information is key to user success. IEEE 2014 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/44672/1/Single%20case%20research%20method%20to%20understand%20user%20experience%20in%20online%20stock%20broking.pdf Mohamed Ibrahim, Ashida and Khalid, Haliyana (2014) Single case research method to understand user experience in online stock broking. In: 3rd International Conference on User Science and Engineering (i-USEr), 2-5 Sept. 2014, Faculty of Computer & Mathematical Sciences, UiTM Shah Alam, Malaysia. (pp. 74-78). 10.1109/IUSER.2014.7002680 |
| spellingShingle | Mohamed Ibrahim, Ashida Khalid, Haliyana Single case research method to understand user experience in online stock broking |
| title | Single case research method to understand user experience in online stock broking |
| title_full | Single case research method to understand user experience in online stock broking |
| title_fullStr | Single case research method to understand user experience in online stock broking |
| title_full_unstemmed | Single case research method to understand user experience in online stock broking |
| title_short | Single case research method to understand user experience in online stock broking |
| title_sort | single case research method to understand user experience in online stock broking |
| url | http://psasir.upm.edu.my/id/eprint/44672/1/Single%20case%20research%20method%20to%20understand%20user%20experience%20in%20online%20stock%20broking.pdf |
| work_keys_str_mv | AT mohamedibrahimashida singlecaseresearchmethodtounderstanduserexperienceinonlinestockbroking AT khalidhaliyana singlecaseresearchmethodtounderstanduserexperienceinonlinestockbroking |