Safeguarding Malaysian Heritage Food (MHF): the impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty
Cultural heritage food experiences in tourism destination hold a boundless impression on tourists’ loyalty towards a destination. The researchers conducted a survey on 100 international tourists and used multiple regression analysis to verify the factors affecting the intentional loyalty on heritage...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/46214/1/Safeguarding%20Malaysian%20Heritage%20Food%20%28MHF%29%3B%20the%20impact%20of%20Malaysian%20food%20culture%20and%20tourists%E2%80%99%20food%20culture%20involvement%20on%20intentional%20loyalty.pdf |
| _version_ | 1796974636679823360 |
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| author | Omar, Siti Radhiah Ab Karim, Shahrim Abu Bakar, Ainul Zakiah Omar, Siti Nazirah |
| author_facet | Omar, Siti Radhiah Ab Karim, Shahrim Abu Bakar, Ainul Zakiah Omar, Siti Nazirah |
| author_sort | Omar, Siti Radhiah |
| collection | UPM |
| description | Cultural heritage food experiences in tourism destination hold a boundless impression on tourists’ loyalty towards a destination. The researchers conducted a survey on 100 international tourists and used multiple regression analysis to verify the factors affecting the intentional loyalty on heritage food consumption. Consequently, this study encountered that both Food Culture Involvement and Malaysian Food Culture had impact on tourists’ Intentional Loyalty that involves revisiting Malaysia and repurchasing MHF. Also, this research outlines substantive recommendations on marketing strategies specifically for food providers to market MHF in establishing Malaysia as the distinctive food tourism destination in the eyes of the world. |
| first_indexed | 2024-03-06T08:59:55Z |
| format | Article |
| id | upm.eprints-46214 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:59:55Z |
| publishDate | 2015 |
| publisher | Elsevier |
| record_format | dspace |
| spelling | upm.eprints-462142022-06-16T08:20:57Z http://psasir.upm.edu.my/id/eprint/46214/ Safeguarding Malaysian Heritage Food (MHF): the impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty Omar, Siti Radhiah Ab Karim, Shahrim Abu Bakar, Ainul Zakiah Omar, Siti Nazirah Cultural heritage food experiences in tourism destination hold a boundless impression on tourists’ loyalty towards a destination. The researchers conducted a survey on 100 international tourists and used multiple regression analysis to verify the factors affecting the intentional loyalty on heritage food consumption. Consequently, this study encountered that both Food Culture Involvement and Malaysian Food Culture had impact on tourists’ Intentional Loyalty that involves revisiting Malaysia and repurchasing MHF. Also, this research outlines substantive recommendations on marketing strategies specifically for food providers to market MHF in establishing Malaysia as the distinctive food tourism destination in the eyes of the world. Elsevier 2015 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/46214/1/Safeguarding%20Malaysian%20Heritage%20Food%20%28MHF%29%3B%20the%20impact%20of%20Malaysian%20food%20culture%20and%20tourists%E2%80%99%20food%20culture%20involvement%20on%20intentional%20loyalty.pdf Omar, Siti Radhiah and Ab Karim, Shahrim and Abu Bakar, Ainul Zakiah and Omar, Siti Nazirah (2015) Safeguarding Malaysian Heritage Food (MHF): the impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty. Procedia - Social and Behavioral Sciences, 172. pp. 611-618. ISSN 1877-0428 https://www.sciencedirect.com/science/article/pii/S1877042815004474 10.1016/j.sbspro.2015.01.410 |
| spellingShingle | Omar, Siti Radhiah Ab Karim, Shahrim Abu Bakar, Ainul Zakiah Omar, Siti Nazirah Safeguarding Malaysian Heritage Food (MHF): the impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty |
| title | Safeguarding Malaysian Heritage Food (MHF): the impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty |
| title_full | Safeguarding Malaysian Heritage Food (MHF): the impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty |
| title_fullStr | Safeguarding Malaysian Heritage Food (MHF): the impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty |
| title_full_unstemmed | Safeguarding Malaysian Heritage Food (MHF): the impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty |
| title_short | Safeguarding Malaysian Heritage Food (MHF): the impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty |
| title_sort | safeguarding malaysian heritage food mhf the impact of malaysian food culture and tourists food culture involvement on intentional loyalty |
| url | http://psasir.upm.edu.my/id/eprint/46214/1/Safeguarding%20Malaysian%20Heritage%20Food%20%28MHF%29%3B%20the%20impact%20of%20Malaysian%20food%20culture%20and%20tourists%E2%80%99%20food%20culture%20involvement%20on%20intentional%20loyalty.pdf |
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