Safeguarding Malaysian Heritage Food (MHF): the impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty
Cultural heritage food experiences in tourism destination hold a boundless impression on tourists’ loyalty towards a destination. The researchers conducted a survey on 100 international tourists and used multiple regression analysis to verify the factors affecting the intentional loyalty on heritage...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2015
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/46214/1/Safeguarding%20Malaysian%20Heritage%20Food%20%28MHF%29%3B%20the%20impact%20of%20Malaysian%20food%20culture%20and%20tourists%E2%80%99%20food%20culture%20involvement%20on%20intentional%20loyalty.pdf |
