The effect of process quality and outcome quality on tourist loyalty in the hotel industry
The present study aims to explore the relationship between process quality and outcom quality with tourist satisfaction and loyalty in the Malaysian hotel industry. In this study, the population comprised international tourists who stayed in one of the 4 and 5-star hotels in Kuala Lumpur. From 537 s...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mediterranean Center of Social and Educational Research
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/46564/1/The%20effect%20of%20process%20quality%20and%20outcome%20quality%20on%20tourist%20loyalty%20in%20the%20hotel%20industry.pdf |