Social network analysis visualization: a Facebook case study
The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplement...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
IGI Global
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/47294/1/Social%20network%20analysis%20visualization.pdf |
| _version_ | 1796974770426740736 |
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| author | Shanmugam, Mohana Jusoh, Yusmadi Nor, Rozi Nor Haizan A. Jabar, Marzanah |
| author2 | Hajli, Nick |
| author_facet | Hajli, Nick Shanmugam, Mohana Jusoh, Yusmadi Nor, Rozi Nor Haizan A. Jabar, Marzanah |
| author_sort | Shanmugam, Mohana |
| collection | UPM |
| description | The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplemented by identifying the research gaps for future research of interest to both academics and practitioners. Additionally, the case of Facebook is used to study the elements of a social network analysis. This chapter also highlights past validated models with regards to social networks which are deemed significant for online social network studies. Furthermore, this chapter seeks to enlighten our knowledge on social network analysis and tap into the social network capabilities. |
| first_indexed | 2024-03-06T09:01:49Z |
| format | Book Section |
| id | upm.eprints-47294 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:01:49Z |
| publishDate | 2015 |
| publisher | IGI Global |
| record_format | dspace |
| spelling | upm.eprints-472942021-09-04T09:58:03Z http://psasir.upm.edu.my/id/eprint/47294/ Social network analysis visualization: a Facebook case study Shanmugam, Mohana Jusoh, Yusmadi Nor, Rozi Nor Haizan A. Jabar, Marzanah The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplemented by identifying the research gaps for future research of interest to both academics and practitioners. Additionally, the case of Facebook is used to study the elements of a social network analysis. This chapter also highlights past validated models with regards to social networks which are deemed significant for online social network studies. Furthermore, this chapter seeks to enlighten our knowledge on social network analysis and tap into the social network capabilities. IGI Global Hajli, Nick 2015 Book Section PeerReviewed text en http://psasir.upm.edu.my/id/eprint/47294/1/Social%20network%20analysis%20visualization.pdf Shanmugam, Mohana and Jusoh, Yusmadi and Nor, Rozi Nor Haizan and A. Jabar, Marzanah (2015) Social network analysis visualization: a Facebook case study. In: Handbook of Research on Integrating Social Media into Strategic Marketing. IGI Global, USA, pp. 257-270. ISBN 1466683538/9781466683532; EISBN: 9781466683549 https://www.igi-global.com/chapter/social-network-analysis-visualization/130572 10.4018/978-1-4666-8353-2.ch015 |
| spellingShingle | Shanmugam, Mohana Jusoh, Yusmadi Nor, Rozi Nor Haizan A. Jabar, Marzanah Social network analysis visualization: a Facebook case study |
| title | Social network analysis visualization: a Facebook case study |
| title_full | Social network analysis visualization: a Facebook case study |
| title_fullStr | Social network analysis visualization: a Facebook case study |
| title_full_unstemmed | Social network analysis visualization: a Facebook case study |
| title_short | Social network analysis visualization: a Facebook case study |
| title_sort | social network analysis visualization a facebook case study |
| url | http://psasir.upm.edu.my/id/eprint/47294/1/Social%20network%20analysis%20visualization.pdf |
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