The impact of green marketing strategy on the firm's performance in Malaysia
This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian certified ISO 14001 Environmental Management System firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing and analyses the two factors that will influence the...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2015
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/48152/1/48152.pdf |
| _version_ | 1796974935287005184 |
|---|---|
| author | Hasan, Zuhairah Ali, Noor Azman |
| author_facet | Hasan, Zuhairah Ali, Noor Azman |
| author_sort | Hasan, Zuhairah |
| collection | UPM |
| description | This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian certified ISO 14001 Environmental Management System firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing and analyses the two factors that will influence the firms’ performance. Despite the rising trend of consumers that willing to spend for a green product and the potential of green product, previous literature revealed that green marketing has encountered some challenges. The conclusion that was drawn is that, green innovation and the green promotion have a positive effect on the firms’ performance. |
| first_indexed | 2024-03-06T09:04:11Z |
| format | Article |
| id | upm.eprints-48152 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:04:11Z |
| publishDate | 2015 |
| publisher | Elsevier |
| record_format | dspace |
| spelling | upm.eprints-481522016-09-14T02:44:55Z http://psasir.upm.edu.my/id/eprint/48152/ The impact of green marketing strategy on the firm's performance in Malaysia Hasan, Zuhairah Ali, Noor Azman This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian certified ISO 14001 Environmental Management System firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing and analyses the two factors that will influence the firms’ performance. Despite the rising trend of consumers that willing to spend for a green product and the potential of green product, previous literature revealed that green marketing has encountered some challenges. The conclusion that was drawn is that, green innovation and the green promotion have a positive effect on the firms’ performance. Elsevier 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48152/1/48152.pdf Hasan, Zuhairah and Ali, Noor Azman (2015) The impact of green marketing strategy on the firm's performance in Malaysia. Procedia - Social and Behavioral Sciences, 172. pp. 463-470. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S187704281500419X 10.1016/j.sbspro.2015.01.382 |
| spellingShingle | Hasan, Zuhairah Ali, Noor Azman The impact of green marketing strategy on the firm's performance in Malaysia |
| title | The impact of green marketing strategy on the firm's performance in Malaysia |
| title_full | The impact of green marketing strategy on the firm's performance in Malaysia |
| title_fullStr | The impact of green marketing strategy on the firm's performance in Malaysia |
| title_full_unstemmed | The impact of green marketing strategy on the firm's performance in Malaysia |
| title_short | The impact of green marketing strategy on the firm's performance in Malaysia |
| title_sort | impact of green marketing strategy on the firm s performance in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/48152/1/48152.pdf |
| work_keys_str_mv | AT hasanzuhairah theimpactofgreenmarketingstrategyonthefirmsperformanceinmalaysia AT alinoorazman theimpactofgreenmarketingstrategyonthefirmsperformanceinmalaysia AT hasanzuhairah impactofgreenmarketingstrategyonthefirmsperformanceinmalaysia AT alinoorazman impactofgreenmarketingstrategyonthefirmsperformanceinmalaysia |