Developing scale on factors affecting innovation service culture in hospitality industry
This paper aimed at finding the factors influencing innovative service culture and personality, a case study of a famous hotel in Kuala Lumpur. In order to achieve the aim, the objectives were laid out firstly identify the factors influencing the innovative service culture at and secondly to develop...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
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Social Transformation Research Platform, Universiti Sains Malaysia
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48393/1/Developing%20scale%20on%20factors%20affecting%20innovation%20service%20culture%20in%20hospitality%20industry.pdf |
| _version_ | 1825929995557535744 |
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| author | A. Rahim, Marina Kunasekaran, Puvaneswaran Ramachandran, Sridar Shuib, Ahmad Mohammad Afandi, Syamsul Herman |
| author_facet | A. Rahim, Marina Kunasekaran, Puvaneswaran Ramachandran, Sridar Shuib, Ahmad Mohammad Afandi, Syamsul Herman |
| author_sort | A. Rahim, Marina |
| collection | UPM |
| description | This paper aimed at finding the factors influencing innovative service culture and personality, a case study of a famous hotel in Kuala Lumpur. In order to achieve the aim, the objectives were laid out firstly identify the factors influencing the innovative service culture at and secondly to develop a measurement scale on the factors influencing innovation. Past studies on innovation, innovative culture and innovative service were reviewed. A sample size of 143 respondents was interviewed to. Factor analysis was employed to develop a scale on the factors influencing innovative service culture. The aim of the results was to reduce the number of variables, to the important variable only. From 72 variables, only 49 were selected in the factor analysis through a rotated component matrix. Later, they were regrouped into 9 factors, according to their similarity of characteristics and justifications (service culture, proactive personality, group dynamics, and sense of belongings, corporate communications, and involvement and exceeding expectations). Though the objectives of this research were met, further research has to be carried out to determine significant demographic factors and to observe the relationships to the various factors that the researcher has developed. |
| first_indexed | 2024-03-06T09:04:54Z |
| format | Conference or Workshop Item |
| id | upm.eprints-48393 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:04:54Z |
| publishDate | 2012 |
| publisher | Social Transformation Research Platform, Universiti Sains Malaysia |
| record_format | dspace |
| spelling | upm.eprints-483932016-09-14T05:40:35Z http://psasir.upm.edu.my/id/eprint/48393/ Developing scale on factors affecting innovation service culture in hospitality industry A. Rahim, Marina Kunasekaran, Puvaneswaran Ramachandran, Sridar Shuib, Ahmad Mohammad Afandi, Syamsul Herman This paper aimed at finding the factors influencing innovative service culture and personality, a case study of a famous hotel in Kuala Lumpur. In order to achieve the aim, the objectives were laid out firstly identify the factors influencing the innovative service culture at and secondly to develop a measurement scale on the factors influencing innovation. Past studies on innovation, innovative culture and innovative service were reviewed. A sample size of 143 respondents was interviewed to. Factor analysis was employed to develop a scale on the factors influencing innovative service culture. The aim of the results was to reduce the number of variables, to the important variable only. From 72 variables, only 49 were selected in the factor analysis through a rotated component matrix. Later, they were regrouped into 9 factors, according to their similarity of characteristics and justifications (service culture, proactive personality, group dynamics, and sense of belongings, corporate communications, and involvement and exceeding expectations). Though the objectives of this research were met, further research has to be carried out to determine significant demographic factors and to observe the relationships to the various factors that the researcher has developed. Social Transformation Research Platform, Universiti Sains Malaysia 2012 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48393/1/Developing%20scale%20on%20factors%20affecting%20innovation%20service%20culture%20in%20hospitality%20industry.pdf A. Rahim, Marina and Kunasekaran, Puvaneswaran and Ramachandran, Sridar and Shuib, Ahmad and Mohammad Afandi, Syamsul Herman (2012) Developing scale on factors affecting innovation service culture in hospitality industry. In: 2nd USM-PSU International Conference on Arts and Sciences 2012, 2-4 Dec. 2012, Park Royal Hotel, Penang, Malaysia. (pp. 679-685). |
| spellingShingle | A. Rahim, Marina Kunasekaran, Puvaneswaran Ramachandran, Sridar Shuib, Ahmad Mohammad Afandi, Syamsul Herman Developing scale on factors affecting innovation service culture in hospitality industry |
| title | Developing scale on factors affecting innovation service culture in hospitality industry |
| title_full | Developing scale on factors affecting innovation service culture in hospitality industry |
| title_fullStr | Developing scale on factors affecting innovation service culture in hospitality industry |
| title_full_unstemmed | Developing scale on factors affecting innovation service culture in hospitality industry |
| title_short | Developing scale on factors affecting innovation service culture in hospitality industry |
| title_sort | developing scale on factors affecting innovation service culture in hospitality industry |
| url | http://psasir.upm.edu.my/id/eprint/48393/1/Developing%20scale%20on%20factors%20affecting%20innovation%20service%20culture%20in%20hospitality%20industry.pdf |
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