Developing scale on factors affecting innovation service culture in hospitality industry
This paper aimed at finding the factors influencing innovative service culture and personality, a case study of a famous hotel in Kuala Lumpur. In order to achieve the aim, the objectives were laid out firstly identify the factors influencing the innovative service culture at and secondly to develop...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Social Transformation Research Platform, Universiti Sains Malaysia
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48393/1/Developing%20scale%20on%20factors%20affecting%20innovation%20service%20culture%20in%20hospitality%20industry.pdf |