Tourists' satisfaction on Kilim River mangrove forest ecotourism services
Ecotourism is a revenue generator for many countries, especially those endowed with natural attractions. In order to sustain industry growth, its players are looking for essential factors contributing towards tourists’ satisfaction. This paper presents findings of a micro study on Langkawi mangrove...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48550/1/48550.pdf |
| _version_ | 1796975016923889664 |
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| author | Ayob, Mohammad Zaki Mohd Saman, Fatimah Hussin, Zaliha Jusoff, Kamaruzaman |
| author_facet | Ayob, Mohammad Zaki Mohd Saman, Fatimah Hussin, Zaliha Jusoff, Kamaruzaman |
| author_sort | Ayob, Mohammad Zaki |
| collection | UPM |
| description | Ecotourism is a revenue generator for many countries, especially those endowed with natural attractions. In order to sustain industry growth, its players are looking for essential factors contributing towards tourists’ satisfaction. This paper presents findings of a micro study on Langkawi mangrove forest ecotourism site along the Kilim River estuary. Four theoretical models were constructed and analyzed using Structural Equations Modeling (SEM). The Baseline Comparisons, Parsimony Adjusted Measures, and the RMSEA were used to evaluate good model fit and Model 3 was found to fulfill that fit. The overall tourist satisfaction index was found to be 79.1 of a possible 100 points. Significant contributing factors towards tourists’ satisfaction consist of marketing practices (42.1 percent), business ethics (23.9 percent), environmental management (14.5 percent), and business management/operational systems (7.8 percent). |
| first_indexed | 2024-03-06T09:05:23Z |
| format | Article |
| id | upm.eprints-48550 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:05:23Z |
| publishDate | 2009 |
| publisher | Canadian Center of Science and Education |
| record_format | dspace |
| spelling | upm.eprints-485502016-10-10T03:36:22Z http://psasir.upm.edu.my/id/eprint/48550/ Tourists' satisfaction on Kilim River mangrove forest ecotourism services Ayob, Mohammad Zaki Mohd Saman, Fatimah Hussin, Zaliha Jusoff, Kamaruzaman Ecotourism is a revenue generator for many countries, especially those endowed with natural attractions. In order to sustain industry growth, its players are looking for essential factors contributing towards tourists’ satisfaction. This paper presents findings of a micro study on Langkawi mangrove forest ecotourism site along the Kilim River estuary. Four theoretical models were constructed and analyzed using Structural Equations Modeling (SEM). The Baseline Comparisons, Parsimony Adjusted Measures, and the RMSEA were used to evaluate good model fit and Model 3 was found to fulfill that fit. The overall tourist satisfaction index was found to be 79.1 of a possible 100 points. Significant contributing factors towards tourists’ satisfaction consist of marketing practices (42.1 percent), business ethics (23.9 percent), environmental management (14.5 percent), and business management/operational systems (7.8 percent). Canadian Center of Science and Education 2009 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48550/1/48550.pdf Ayob, Mohammad Zaki and Mohd Saman, Fatimah and Hussin, Zaliha and Jusoff, Kamaruzaman (2009) Tourists' satisfaction on Kilim River mangrove forest ecotourism services. International Journal of Business and Management, 4 (7). pp. 76-84. ISSN 1833-3850; ESSN: 1833-8119 http://www.ccsenet.org/journal/index.php/ijbm/article/view/3016 10.5539/ijbm.v4n7p76 |
| spellingShingle | Ayob, Mohammad Zaki Mohd Saman, Fatimah Hussin, Zaliha Jusoff, Kamaruzaman Tourists' satisfaction on Kilim River mangrove forest ecotourism services |
| title | Tourists' satisfaction on Kilim River mangrove forest ecotourism services |
| title_full | Tourists' satisfaction on Kilim River mangrove forest ecotourism services |
| title_fullStr | Tourists' satisfaction on Kilim River mangrove forest ecotourism services |
| title_full_unstemmed | Tourists' satisfaction on Kilim River mangrove forest ecotourism services |
| title_short | Tourists' satisfaction on Kilim River mangrove forest ecotourism services |
| title_sort | tourists satisfaction on kilim river mangrove forest ecotourism services |
| url | http://psasir.upm.edu.my/id/eprint/48550/1/48550.pdf |
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