Factors affecting purchase intention toward organic cosmetic products among consumers in the Klang Valley, Malaysia
The cosmetics industry has dramatically diversified its business orientation from conventional to organic in order to fulfil consumer‟s needs and demands. The present study explored the influence of attitude, subjective norms, perceived behavioural control and trust in predicting intention to purcha...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48710/1/FEM%202013%2029R.pdf |