Understanding of the halalan tayyiban concept towards purchase intention of halal cosmetics among young urban muslim consumers
This study investigates understanding of the halalan tayyiban concept and its influence on purchase intention of halal cosmetics. The data was collected through a self administered questionnaire survey with purposive sampling on a population of 560 Indonesian young urban Muslim consumers. A structur...
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| Format: | Book Section |
| Language: | English |
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Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/51171/1/paper13%20UNDERSTANDING%20OF%20THE%20HALALAN%20TAYYIBAN%20CONCEPT%20TOWARDS%20PURCHASE%20INTENTION%20OF%20HALAL%20COSMETICS%20AMONG%20YOUNG%20URBAN%20MUSLIM%20CONSUMERS.pdf |