The influence of advertising on consumer buying behaviour
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Malaysia Consumer and Family Economy Association (MACFEA)
2016
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| _version_ | 1825930792970223616 |
|---|---|
| author | Osman, Syuhaily Ng, Chui Mei |
| author_facet | Osman, Syuhaily Ng, Chui Mei |
| author_sort | Osman, Syuhaily |
| collection | UPM |
| first_indexed | 2024-03-06T09:16:57Z |
| format | Article |
| id | upm.eprints-53029 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T09:16:57Z |
| publishDate | 2016 |
| publisher | Malaysia Consumer and Family Economy Association (MACFEA) |
| record_format | dspace |
| spelling | upm.eprints-530292022-07-07T02:10:40Z http://psasir.upm.edu.my/id/eprint/53029/ The influence of advertising on consumer buying behaviour Osman, Syuhaily Ng, Chui Mei Malaysia Consumer and Family Economy Association (MACFEA) 2016-12 Article PeerReviewed Osman, Syuhaily and Ng, Chui Mei (2016) The influence of advertising on consumer buying behaviour. Jurnal Pengguna Malaysia, 27 (2). pp. 97-110. ISSN 1511-998X https://macfea.com.my/vol-27-december-2016/ |
| spellingShingle | Osman, Syuhaily Ng, Chui Mei The influence of advertising on consumer buying behaviour |
| title | The influence of advertising on consumer buying behaviour |
| title_full | The influence of advertising on consumer buying behaviour |
| title_fullStr | The influence of advertising on consumer buying behaviour |
| title_full_unstemmed | The influence of advertising on consumer buying behaviour |
| title_short | The influence of advertising on consumer buying behaviour |
| title_sort | influence of advertising on consumer buying behaviour |
| work_keys_str_mv | AT osmansyuhaily theinfluenceofadvertisingonconsumerbuyingbehaviour AT ngchuimei theinfluenceofadvertisingonconsumerbuyingbehaviour AT osmansyuhaily influenceofadvertisingonconsumerbuyingbehaviour AT ngchuimei influenceofadvertisingonconsumerbuyingbehaviour |